How to Create a Case Study for Your Website Play in new window | DownloadSubscribe: Apple Podcasts | …

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[Case Study] How Blogging Boosted Monthly Page Views for Elegant Custom Images

monthly page viewsThink blogging is a waste of time for your small business?

Think again!

I recently helped an Orlando landscape lighting company boost the total monthly page views for its website, an average of 39% percent over a 6 month period through regular blogging.

Elegant Custom Images contacted me in 2012 because the company wasn’t getting many phone calls or leads for its landscape lighting services. The company relied heavily on its website as a marketing tool, but the site wasn’t consistently ranking on page one of search results for local keywords.

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Why Case Studies are Useful for Your Website

case studiesDo you feature any case studies on your website? If not, you should consider doing so! When written properly, a case study can be a tremendous promotional tool for your business.

Why is a case study so powerful?

It allows you to demonstrate why your product or service is better than your competition. Instead of relying on a customer testimonial, a case study includes specific facts and figures to demonstrate how you enhanced your customer’s sales, productivity, etc. If you have several case studies on your website, you have more proof to show a prospect why they should consider doing business with you.

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