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[INFOGRAPHIC] Why it Pays to be Emotional In Your Marketing

We all know the adage, people do business with people they know, like and trust. Of those three items, likeability and trust are paramount for making a sale. It goes without saying that you should be knowledgable about whatever product or service you’re selling. So how do you get people to like and trust you? Two words: Emotional Marketing.

People want to know you care about them, that you’re not just a number on a sales report. People like to feel valued and respected. It’s human nature. That means the messages you share with them should come from the heart. Don’t be afraid to be vulnerable. Admit when you make a mistake. Get real with people. Be sincere. It will pay off when you do.

SocialMediaToday.com shared an infographic that emphasizes the importance of engaging in emotional marketing, especially if you’re in the B2B space. Here are some compelling statistics that bear this out:

    • 68 percent of buyers who see a personal value will pay a higher price for a service.
    • 71 percent of buyers who see a personal value will buy a product.
    • But only 8.5 percent of buyers who see NO personal value will pay a higher price for a product.

The type of emotion you express in your marketing, for example in a blog post, video or social media post, does make a difference. In the infographic below, you’ll see which emotions are the most effective to use in your marketing.

About the Author
Gloria Grace Rand is an award-winning SEO blogger, former writer/producer for the PBS-TV news program, “Nightly Business Report,” and the owner of Web to Wealth Marketing. As an internationally known leading expert in internet marketing, Gloria develops innovative workshops and masterminds that help creative professionals and service providers improve their online visibility and profitability. She is also a Contributing Author of three best-selling books, “Unscripted: How Entrepreneurs Leap and Find Success,” “Conceived to Lead,” and “Connect: 100+ Mind-Blowing Strategies to Use Social Media and Drive Business Growth.”

2 thoughts on “[INFOGRAPHIC] Why it Pays to be Emotional In Your Marketing”

    • The story informs your message. It’s a reflection of who you are, your experience, and how that relates to your marketing message. The total word count depends on the type of marketing you’re doing, and frankly, it depends on how long it takes you to convey your message. Blog articles can run anywhere from 300 – 1500 words. Sales pages can be long or short. Here is a reference guide for social media posts: https://blog.hootsuite.com/ideal-social-media-post-length/

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