[INFOGRAPHIC] Why it Pays to be Emotional In Your Marketing

emotional marketing

We all know the adage, people do business with people they know, like and trust. Of those three items, likeability and trust are paramount for making a sale. It goes without saying that you should be knowledgable about whatever product or service you’re selling. So how do you get people to like and trust you? Two words: Emotional Marketing.

People want to know you care about them, that you’re not just a number on a sales report. People like to feel valued and respected. It’s human nature. That means the messages you share with them should come from the heart. Don’t be afraid to be vulnerable. Admit when you make a mistake. Get real with people. Be sincere. It will pay off when you do.

SocialMediaToday.com shared an infographic that emphasizes the importance of engaging in emotional marketing, especially if you’re in the B2B space. Here are some compelling statistics that bear this out:

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LinkedIn Do’s and Don’ts – [INFOGRAPHIC]

linkedin do's and don'tsLinkedin can be a terrific lead generating tool for B2B companies, in particular. But many business professionals still have no clue how to use the social networking site properly to attract clients or find a job. Too many treat it the same as Facebook or Twitter. But there is a different vibe on LinkedIn. It’s more “professional.” Think cocktail party, not tailgating party. The tone is set right at the beginning with your profile. It carries through in the posts you share, and the conversations that take place in groups.

Top Dog Social Media put together a useful infographic that shares 20 LinkedIn Do’s and Don’ts. I’ve written about some of these in my own blog articles. Here are a few of the tips to keep in mind when using LinkedIn for business:

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How to Attract Website Visitors and Convert Them into Customers

web visitors Ever wonder why some companies can’t seem to attract enough website visitors, while others rank high on Google and make money hand over fist?

If all things are equal between two companies in the same industry – the difference probably lies with the firms’ websites.

Odds are the successful company has a user-friendly site that features a customer-benefit headline so a visitor can quickly see what that company has to offer.

Write content for your site that quickly conveys the benefits your company provides to potential customers.

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