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[INFOGRAPHIC] Why it Pays to be Emotional In Your Marketing

We all know the adage, people do business with people they know, like and trust. Of those three items, likeability and trust are paramount for making a sale. It goes without saying that you should be knowledgable about whatever product or service you’re selling. So how do you get people to like and trust you? Two words: Emotional Marketing.

People want to know you care about them, that you’re not just a number on a sales report. People like to feel valued and respected. It’s human nature. That means the messages you share with them should come from the heart. Don’t be afraid to be vulnerable. Admit when you make a mistake. Get real with people. Be sincere. It will pay off when you do. shared an infographic that emphasizes the importance of engaging in emotional marketing, especially if you’re in the B2B space. Here are some compelling statistics that bear this out:

    • 68 percent of buyers who see a personal value will pay a higher price for a service.
    • 71 percent of buyers who see a personal value will buy a product.
    • But only 8.5 percent of buyers who see NO personal value will pay a higher price for a product.

The type of emotion you express in your marketing, for example in a blog post, video or social media post, does make a difference. In the infographic below, you’ll see which emotions are the most effective to use in your marketing.

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About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!

2 thoughts on “[INFOGRAPHIC] Why it Pays to be Emotional In Your Marketing”

    • The story informs your message. It’s a reflection of who you are, your experience, and how that relates to your marketing message. The total word count depends on the type of marketing you’re doing, and frankly, it depends on how long it takes you to convey your message. Blog articles can run anywhere from 300 – 1500 words. Sales pages can be long or short. Here is a reference guide for social media posts:


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