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Client Retention: How to Keep Your Customers Coming Back

Do you long for a way to keep your customers coming back instead of constantly hustling to acquire new clients? If so, this episode on client retention is for you!

Show Notes

“Building strong client relationships involves clear communication, managing expectations, and understanding clients’ goals.” – Gloria Grace Rand

I have had many repeat clients throughout my career as an SEO copywriter and spiritual business coach, so I understand the importance of client retention in growing a successful business. In this episode, I discuss the value of customer loyalty and share practical tips for building strong client relationships. You’ll learn the cost-effectiveness of retaining existing customers and the role of clear communication, managing expectations, and understanding clients’ goals. I also share a personal story about a company that went above and beyond to foster customer loyalty, which I hope will inspire you to find unique ways to surprise and delight your own clients.

Key takeaways from this episode:

  • Acquiring a new customer can cost five times more than retaining an existing customer.
  • Poor service, lack of communication, and no longer needing the service are common reasons why customers leave.
  • Impostor syndrome and fear of success can hinder client retention by leading to self-sabotage.
  • Building strong client relationships involves clear communication, managing expectations, and understanding clients’ goals.
  • Asking clients how they prefer to communicate and how frequently they want to hear from you is crucial.
  • Treating clients as individuals, being open-minded, and managing expectations are key to fostering loyalty.

Related Live. Love. Engage. episodes you may enjoy:

Mindset Mastery for Female Entrepreneurs: Conquer Fear and Self-Doubt

Are You Making Money with Marley Majcher

The Power of Community with Shannon Procise


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Live. Love. Engage. Podcast: Inspiration | Spiritual Awakening | Happiness | Success | Life

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About the Author
An online marketer, SEO copywriter, and speaker for 15+ years, Gloria Grace Rand has helped over 150 companies including AAA and Scholastic Book Fairs attract and convert leads into sales.

Losing her older sister to cancer propelled Gloria on a journey of spiritual awakening that resulted in the publication of her international best-selling book, "Live. Love. Engage. – How to Stop Doubting Yourself and Start Being Yourself."

Known as “The Light Messenger” for her ability to intuitively transmit healing messages of love and light, Gloria combines a unique blend of energy healing techniques, intuition, and marketing expertise to create transformational results for her clients.

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