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Client Retention: How to Keep Your Customers Coming Back

Do you long for a way to keep your customers coming back instead of constantly hustling to acquire new clients? If so, this episode on client retention is for you!

Show Notes

“Building strong client relationships involves clear communication, managing expectations, and understanding clients’ goals.” – Gloria Grace Rand

I have had many repeat clients throughout my career as an SEO copywriter and spiritual business coach, so I understand the importance of client retention in growing a successful business. In this episode, I discuss the value of customer loyalty and share practical tips for building strong client relationships. You’ll learn the cost-effectiveness of retaining existing customers and the role of clear communication, managing expectations, and understanding clients’ goals. I also share a personal story about a company that went above and beyond to foster customer loyalty, which I hope will inspire you to find unique ways to surprise and delight your own clients.

Key takeaways from this episode:

  • Acquiring a new customer can cost five times more than retaining an existing customer.
  • Poor service, lack of communication, and no longer needing the service are common reasons why customers leave.
  • Impostor syndrome and fear of success can hinder client retention by leading to self-sabotage.
  • Building strong client relationships involves clear communication, managing expectations, and understanding clients’ goals.
  • Asking clients how they prefer to communicate and how frequently they want to hear from you is crucial.
  • Treating clients as individuals, being open-minded, and managing expectations are key to fostering loyalty.

Related Live. Love. Engage. episodes you may enjoy:

Mindset Mastery for Female Entrepreneurs: Conquer Fear and Self-Doubt

Are You Making Money with Marley Majcher

The Power of Community with Shannon Procise


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About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!

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