Social Media

How to Add Shopping Elements to Your Social Media Accounts

The holiday shopping season is winding down. Christmas is less than two weeks away, so if you’re planning any promotions for your small business, they need to go out pronto! Social media has become a popular way for companies to engage with their customers and sell products/services.

In this podcast episode, I share some tips on how you can add shopping elements to your various social media accounts like Facebook, Instagram and Twitter.

You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

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Categories Social Media

How to Promote Your Brand More Effectively on Periscope

Have you noticed some changes lately with Periscope? The livestreaming …

Categories Social Media

25 Sure Ways to Get Extra Mileage from Social Media Posts

If you’ve been involved in internet marketing for any length of time, you probably have heard the expression, “Content is king.” What you may not know is who coined that expression. Bill Gates! Yep, the founder of Microsoft first mentioned it over 15 years ago in an article he wrote suggesting that content would drive online sales, just as it did for broadcasting.

Boy, was he right!

There’s another important component to content that you need to think about, and that’s creativity. You see, it’s not only important to write useful content for your blog or website that meets the needs of your prospects. In order to get the most mileage out of that content, you need to be creative about how to use it. That means creating a variety of social media posts to promote that content. The more channels on which you can spread your message, the more potential clients you will have for your small business.

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Categories Social Media

How to Get Your YouTube Videos Seen by Prospects

Do you watch YouTube videos very often? I”m guessing the answer is yes. Why? Well, for one thing you’re on the internet reading this blog. YouTube has over a billion users – almost one-third of everyone on the Internet! And there are about 4 billion video views on YouTube every day.

Here’s the thing. If you’re watching YouTube, it’s probably a safe bet that many of your prospects and customers are watching too. The next question is, ‘Are they watching YOUR videos?” And if not, why not?

I’ve posted many articles on this blog about video marketing and YouTube in particular. In today’s podcast episode, you’ll hear me talk about 7 essential ingredients your videos need in order to get seen by more of your prospects and customers on YouTube.

Those ingredients are:

Provide value
Relevancy
Short
Demonstrable
Call to Action
Keywords
Consistency

You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

Podcast: Play in new window | Download

Categories Social Media

How to Make a Blog Compelling with Images

You’ve probably heard the expression, “Content is King,” by now, right? Sharing useful content is a sure-fire way to make a blog relevant to your audience. But what type of content? Words are important. You’re reading this article, right now, aren’t you? 🙂

But know what else can make your blog compelling? Images!

In this podcast episode, I share 14 ways to use images to make your blog more appealing to read, to keep your readers coming back, and to increase your credibility, so you can convert those readers into customers.

You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

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Categories Marketing, Social Media

Why Mixing Business with Pleasure on Social Media is Risky

When was the last time you “Googled” your name or your company name?

Remember that anytime you engage in social media, whether for business or pleasure, you are leaving behind a digital footprint for your prospects and customers to find.

That means you should be careful about what you post online. If you get carried away on a particular issue, it could come back to bite you and hurt your brand!

In today’s podcast, I share some tips on how you can mix business with pleasure, and still be effective on social media.

You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

Podcast: Play in new window | Download

Categories Social Media

5 Ways Your Business Can Profit from Slideshare

Have you ever produced a PowerPoint presentation for a webinar or other marketing event? If so, did you know that you can get a lot more mileage out of that presentation if you upload it to Slideshare?

It’s true!

In today’s podcast, I share five ways you can use this social networking site to generate leads for your business and improve your profitability!

You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

Podcast: Play in new window | Download

Categories Social Media

How to Attract More Readers for Your Company Blog

Imagine the impact on your small business if you could attract more readers to your company blog.

More readers means more prospective customers, especially if you are providing high quality information that your prospects want and need.

The challenge with blogging is that you not only need to provide great content, you also need to have a great blog title! That’s because 8 out of 10 people will read a blog title or headline, but only two people will actually click through to read the article.

Why don’t more people click?

Because the article title didn’t compel them too!

In today’s podcast, I share seven different types of blog article titles that you can implement to get people to read your article.

You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

Podcast: Play in new window | Download

Categories Social Media

How to Manage a Social Media Crisis on Twitter [PODCAST]

Twitter can be an awesome marketing tool for small businesses. But it can all fall apart in an instant when an errant tweet either by one of your team, a disgruntled customer or some other person causes a full-blown social media crisis.

In today’s podcast episode, I share some tips from an infographic ActOn Software put together that describes how you can manage a social media crisis on Twitter.