Say good-bye to LinkedIn Answers. I received an email from LinkedIn today stating they are eliminating the application from its site on Jan. 31. Instead, the social networking site says, “we’re focusing our efforts on developing new and more engaging ways to share and discuss professional topics across LinkedIn.” And it says more details will be available in the coming months, “so please stay tuned.”
Social Media
How Email Can Help Increase Facebook Followers
Want a quick and easy way to generate more followers for your Facebook business page?
Invite your list of contacts to follow you on Facebook. If you use an email service provider like Constant Contact, you may find a template already created with a Facebook graphic that you can use. As a Constant Contact partner, I can attest to this fact. They have several Facebook templates, including ones that say “Find me on Facebook.”
Pinterest: Really Useful Tools to Measure Each Pin Impact
Looking for ways to measure your Pinterest efforts? This article Pinterest: …
What NOT to Do on Your LinkedIn Company Page
By Gloria Rand
LinkedIn company pages can be a powerful marketing tool for your business, when they’re used effectively. But too many companies set up a page and just include a brief description instead of taking advantage of the various features LinkedIn provides. If you want to create a vibrant page that will attract followers and generate leads for your business, beware of making the following mistakes that some companies are doing:
2012 in Review – My Blog’s Annual Report
The WordPress.com stats helper monkeys prepared a 2012 annual report …
Gloria Rand’s Top 10 Blog Posts of 2012
With 2013 on the horizon, I think it’s a good time to take a look back at 2012. It was certainly a tumultuous year for… Facebook! (Yes, it was an election year here in the U.S. but there are plenty of other blogs that can comment on that front.) The social networking site made headlines all year long: switching business pages to Timeline, launching an initial public offering (and seeing its share price tank), and then struggling to monetize its business by introducing new advertising initiatives. Of course, Facebook wasn’t the only big story of 2012. Pinterest introduced business pages to tap into its growing popularity as a social network. Google+ struggled to stay relevant by introducing communities (I’m still not convinced!), while Twitter and LinkedIn both updated the look of their profile pages.
SEO Value of Blog Comments
by Gloria Rand
Ever get stuck for blog article ideas? Client questions are a great resource. In fact, that’s exactly what sparked the topic for today’s article!
One of my clients recently asked me, “Can comments on web-based articles help with rankings in Google as far as SEO is concerned?” The reason for his question is because he had just received this comment from his webhost: “Content” does influence SEO but it’s only the content inside an article or post. Google, Bing, and Yahoo do not look at the comments to determine any type of SEO ranking.”
5 Critical Reasons for You & Key Employees to be Active on Social Media
By Allen MacCannell
It’s important for modern employers to know whether or not their marketing employees and other managers should be spending much company time on social media. If you pay someone say $200 per day, you will want to know if $50 of that is well spent if they spend a quarter of their time posting, liking, +1ing, retweeting, favoriting, repining or asking, answering or upvoting questions on Quora.
Black Hat SEO and the New LinkedIn Profile
By Gloria Rand
If you’ve read any of my blog articles on LinkedIn, you know that I stress the importance of using keywords in your profile. Including keywords in your headline and summary, in particular, will help anyone searching on LinkedIn to find you.
LinkedIn Makes it Easy to Add Video in New Profile
LinkedIn has been slowly rolling out a new format for its user profiles. My account has just been updated and I’ve discovered one of the best new features – it’s now easy to add video! You can also add other examples of your work such as images, documents or presentations.