When I told my assistant that I was writing a blog article called “What is SEO,” my husband popped his head in my office and jokingly said, “Great! I’ve been wondering just what the heck it is you do every day!”
My darling hubby is not a small business owner. And he doesn’t have a website. So I don’t blame him for not knowing what SEO is. But if you have a website for your business, you need to know what those letters stand for and why they matter.