By Nirav Dave
SEO is a powerful tool that can make or break your brand and thus it is important that you invest in it. On one hand, while it helps you to increase your brand’s visibility, on the other hand, it can help you to optimize your site, which will result in improved traffic and increased conversion rates.
Search engine optimization is also important if you want to rank high on search engines such as Google and thus, if you have an online business, no matter how small or big, it is vital that you use the best SEO techniques to optimize your website.