Are you thinking about doing online advertising for your business?
It’s a smart move. A study by Nielsen found brands can experience a return of almost three dollars in incremental sales for every dollar spent in online advertising that has been precisely delivered using purchase-based information.
If you’re not sure what type of online advertising to engage in, CJG Digital Marketing has put together a basic primer to help you get acquainted with the different modalities, including search and social media advertising.