Social Media Lessons from 2014 [INFOGRAPHIC]

social media lessonsAs 2014 comes to a close, it’s a good time to review the state of social media, so you can make plans to adjust your marketing in 2015.

Some of the key findings from a new infographic put together by include:

    • 40% use a mobile phone to login to a social network
    • Facebook has the oldest user base, while Tumblr and Pinterest have the youngest audiences
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    Mobile Coupons Deliver Big ROI for Advertisers

    mobile couponsWhat would a 38% sales response rate to an advertising message mean for your company’s bottom line?

    Or how about bringing in $1 million in incremental revenue in just 8 months?

    Sound impossible?

    Not for some companies who use mobile text messaging as an advertising strategy.

    Text messaging has become a way of life for many Americans today – with more than 250 million mobile users in the U.S. alone. As such, the mobile phone is expected to become the most powerful marketing tool for brand owners, small businesses and professionals.

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