By Gloria Rand
Facebook is tweaking its Insights again, and from what I’ve seen so far, it’s a change for the better. Here is a breakdown of what’s changing:
- The People Talking About This metric has been broken out into people engaged, the number of unique people who’ve clicked on, liked, commented on or shared your posts, and other page activity, which includes Page mentions, check-ins and posts by other people on your Page.
- Virality (the percentage of people who created a story from your page, divided by the total number who’ve seen it) has been replaced with engagement rate, which is the percentage of people who saw a post that then clicked on, liked, commented on or shared it.
Stuck for ideas on what to write about for your company’s blog? It’s a common complaint, especially if you don’t think of yourself as a writer. But no matter what your industry or profession – be it plumber, landscape lighting contractor or chiropractor – you can come up with plenty of articles for your blog if you focus the topics on these three areas:
Got an event you want to promote to more than one LinkedIn group? Want to share a great quotation with several LinkedIn groups at the same time?
Looking for a way to sell more products online? Use a Video Sales Letter. Why? Here are 3 reasons:
Some good friends and former co-workers of mine learned an important lesson last week, and that is to always keep your LinkedIn profile updated. They are now out of a job, due to a buyout. They were part of the Miami production staff of 
Ever since 
