Facebook Changes Contest Rules to Benefit Small Businesses

Facebook contests

By Gloria Rand

Facebook contests Small business owners got a big break from Facebook today. The social networking giant has changed its rules regarding contests and promotions. You no longer have to use a third-party app to run a contest, sweepstakes, competition or drawing. You can still use a service like Woobox, for instance. But you’re not required to do so.

The Facebook changes allow Pages to:
collect entries via users (fans and non-fans) posting on the Page wall
collect entries by users commenting or liking on a Page post
collect entries by having users message the Page
collect votes via likes (new fans, post likes)

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