By Gloria Rand
Small business owners got a big break from Facebook today. The social networking giant has changed its rules regarding contests and promotions. You no longer have to use a third-party app to run a contest, sweepstakes, competition or drawing. You can still use a service like Woobox, for instance. But you’re not required to do so.
The Facebook changes allow Pages to:
►collect entries via users (fans and non-fans) posting on the Page wall
►collect entries by users commenting or liking on a Page post
►collect entries by having users message the Page
►collect votes via likes (new fans, post likes)