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Best Practices for Content Marketing

content marketing By now, you’ve no doubt heard the expression, “Content is King” when it comes to marketing. But that doesn’t mean small business owners are very effective at content marketing.

Here are a few key stats from that drive home the importance of having a good content marketing strategy:

        • The most effective B2B marketers spend 39% of their marketing budgets on content.
        • Visual content is a key component in each of the top five most effective B2B marketing tactics.
        • Forty-seven percent of the most effective B2C content marketers have a documented strategy, while only 5% of the least effective do. This trend is mirrored in B2B content marketing, where 54% of the most effective practitioners have a documented strategy, compared with 11% of the least effective.

    I was recently interviewed by Media Shower about the best practices for content marketing as part of their Expert Interview program. Click here to read the interview and let me know what you think!

About the Author
Gloria Grace Rand is an award-winning SEO blogger, former writer/producer for the PBS-TV news program, “Nightly Business Report,” and the owner of Web to Wealth Marketing. As an internationally known leading expert in internet marketing, Gloria develops innovative workshops and masterminds that help creative professionals and service providers improve their online visibility and profitability. She is also a Contributing Author of three best-selling books, “Unscripted: How Entrepreneurs Leap and Find Success,” “Conceived to Lead,” and “Connect: 100+ Mind-Blowing Strategies to Use Social Media and Drive Business Growth.”

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