By now, you’ve no doubt heard the expression, “Content is King” when it comes to marketing. But that doesn’t mean small business owners are very effective at content marketing.
Here are a few key stats from CMO.com that drive home the importance of having a good content marketing strategy:
- The most effective B2B marketers spend 39% of their marketing budgets on content.
- Visual content is a key component in each of the top five most effective B2B marketing tactics.
- Forty-seven percent of the most effective B2C content marketers have a documented strategy, while only 5% of the least effective do. This trend is mirrored in B2B content marketing, where 54% of the most effective practitioners have a documented strategy, compared with 11% of the least effective.
I was recently interviewed by Media Shower about the best practices for content marketing as part of their Expert Interview program. Click here to read the interview and let me know what you think!