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Best Practices for Content Marketing

content marketing By now, you’ve no doubt heard the expression, “Content is King” when it comes to marketing. But that doesn’t mean small business owners are very effective at content marketing.

Here are a few key stats from that drive home the importance of having a good content marketing strategy:

        • The most effective B2B marketers spend 39% of their marketing budgets on content.
        • Visual content is a key component in each of the top five most effective B2B marketing tactics.
        • Forty-seven percent of the most effective B2C content marketers have a documented strategy, while only 5% of the least effective do. This trend is mirrored in B2B content marketing, where 54% of the most effective practitioners have a documented strategy, compared with 11% of the least effective.

    I was recently interviewed by Media Shower about the best practices for content marketing as part of their Expert Interview program. Click here to read the interview and let me know what you think!

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About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!

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