Why it’s Good to Step Out of Your Comfort Zone

your comfort zone

When is the last time you stepped out of your comfort zone?

It’s good to stretch yourself from time to time. That’s how you grow.

It’s how I’m growing.

I started this blog in 2009, the year I launched my SEO copywriting business. I’m proud to say that until December 2016, I posted some type of content related to online marketing at least once a month. Sometimes it was an original article, sometimes it was a video or an infographic.

What happened in December?

Read moreWhy it’s Good to Step Out of Your Comfort Zone

What’s Love Got to Do with… My Business?

I’ve been in business for nearly 10 years, working primarily with small business owners, helping them create website content that gets found on Google, and motivates their visitors to take action.

love and business

Nothing has pleased me more over the years than to hear from one of my clients that their phone is ringing because of the changes I made to their website copy.

But over the past few months, something has been tugging at my heart. It’s leading me to shift my focus to something more spiritual in nature. I’ve been wrestling with how to reconcile the two sides – spirituality and business.

Read moreWhat’s Love Got to Do with… My Business?

Boosting Ecommerce with Social Commerce

ecommerce social commerceBy Karthik Reddy

Have you ever heard about Fcommerce? You probably have: Facebook Commerce was supposed to be the future of ecommerce. It was supposed to be that way, but now we know that things are not that simple. One cannot multiply own revenue simply by adding a ‘Shop’ tab on its Facebook Page; that is, it is not possible to rely only on Facebook for this matter. This is one of the reasons why Fcommerce is just a tiny part of what social media can bring to emerchants.

First things first, let me remind you of the definition of social commerce. Wikipedia states: ‘Social commerce is a subset of electronic commerce that involves using social media and online media to support social interaction and user contributions, to assist in the online buying and selling of products and services.’

Read moreBoosting Ecommerce with Social Commerce

Why Attend the International Women’s Business Systems Virtual Summit

Printer International Women's Business Systems Virtual Summit

As a business owner, you need systems in place that work as hard as you do. Systems are the key ingredient that allow you to scale your business and achieve new levels of growth.

If you’re ready to systematize & scale your business, you need to attend the 2018 Premier International Women’s Business Systems Virtual Summit taking place April 16-20, 2018.

This online event features over 40 speakers (including yours truly!) offering strategies in 5 different areas to help you save time and increase revenue.

Read moreWhy Attend the International Women’s Business Systems Virtual Summit

[INFOGRAPHIC] 15 Ways to Manage Your Time Wisely

time management

Every manager, entrepreneur, and office employee knows this:

Time is of the essence. And as long as there is such a thing as a deadline, it is going to stay that way.

Think about this:

Most people readily admit that they can’t manage their time properly. This is hardly surprising, given the amount of stress we have to deal with on a daily basis and the increasing tempo of our everyday lives. As a result of poor organizational skills, productivity drops and a huge chunk of work time is wasted.

According to a Microsoft study, most people use no more than 60% of their working hours productively.

Now, this finding doesn’t indicate that most people are lazy and fail to take their direct responsibilities seriously. The reason many people see their productivity plummet is that they don’t approach their work in the most efficient way possible.

Read more[INFOGRAPHIC] 15 Ways to Manage Your Time Wisely

[INFOGRAPHIC] Why Social Media is Essential for Customer Service

social media customer service
If your customers are on social media, your business better be there too. Customer service can be handled effectively through networks like Twitter and Facebook. And companies that ignore these channels, do so at their peril.

Case in point. I recently tried to buy tickets online to see Book of Mormon. The theater’s website wouldn’t let me finish the transaction. It was especially frustrating because I only had a limited amount of time to complete the purchase before the website released my seats to be purchased by someone else.

Read more[INFOGRAPHIC] Why Social Media is Essential for Customer Service

[INFOGRAPHIC] How to Prospect for Leads More Effectively

prospect for leads

Sales, without a doubt, are a very important aspect of business. Most likely, companies rely on their sales in order to survive and sustain their day to day operations. That is why business owners have to make sure that all the parts of their sales process are planned effectively to ensure positive results. This means that salespeople (or yourself – if you’re a solopreneur!) must execute all the steps of the sales process, which begins in sales prospecting.

Sales prospecting is the process by which the sales person verifies the customer’s desire to finally purchase the product and service of the business. While prospecting might seem a simple task, many people find it very challenging to achieve a significant number of qualified prospects especially since the competition in the market these days is getting tougher.

Read more[INFOGRAPHIC] How to Prospect for Leads More Effectively