If you want more leads and sales, it is imperative that you create excellent blog content. And that you do it consistently. Here are a couple of stats that explain why:
- B2B marketers that use blogs receive 67% more leads than those that do not.
- 82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly. (HubSpot State of Inbound, 2013)
As a small business owner, you may find it challenging to blog every day. Relax. It’s not necessary to blog every day to get good results. My advice is to shoot for 2-3 times a week. Set up an editorial calendar to plan your topics. And set aside time each week to write your articles.