Do you know how long a post should be on Twitter? You’re probably saying 140 characters, right?
Wrong!
It’s true that a tweet must be no longer than 140 characters. But that doesn’t mean 140 characters is the perfect length. Far from it. By the time you add in a URL, or a “Please Retweet” command, the core message of your tweet should be no more than 71-100 characters in length.
That’s just one of the findings from an infographic put together by SumAll and Buffer. The infographic lists the perfect length for posts and videos on social media to encourage engagement. And after all, that’s why anyone is on social media, especially business owners. It’s to engage with followers and ultimately, turn them into customers.