Have you ever wondered how to create a scalable business? Nathalie Doremieux is an expert in this area, as a passionate online business strategist. When I interviewed her for my Live. Love. Engage. podcast, Nathalie shared her experience and advice on how to create a predictable income, build an audience, and find the right people for your business. In this article, you’ll learn what Nathalie suggests entrepreneurs can do to unlock their scalable business potential.
About Nathalie Doremieux
Nathalie Doremieux is an online business strategist who specializes in helping entrepreneurs create membership platforms to scale their business. Even though she identifies as an introvert, she is unstoppable when it comes to guiding her clients through the ins and outs of online space and tech. With her husband and business partner, they have created an amazing business over the last 16 years, and she loves to support women in creating a safe space and financial stability through memberships. Nathalie believes in doing the work on yourself and building an audience of the right people that are ready for your stuff.
Why is it important for entrepreneurs to create a scalable business?
Creating a scalable business is an essential part of entrepreneurship and business ownership. Scalability allows businesses to grow quickly and adapt to changing market conditions and customer needs. It is also important for entrepreneurs to create a scalable business because it can have a significant impact on profitability and sustainability.
Here are Nathalie’s 5 steps to follow to create a scalable business:
1. Get clear on your mindset – Understanding yourself and your mindset is an essential step in the process of transforming what you love and do into a scalable business. To start, it is important to take the time to get to know yourself and what makes you unique. To do this, it is helpful to reflect on your journey and look for patterns in the decisions you have made and the opportunities you have taken.
It is also important to recognize any limiting beliefs or fears you have that may be holding you back from reaching your full potential. Working with coaches, mentors, and other professionals can help you identify these patterns and create new ways of thinking and working. Additionally, it is important to focus on your strengths and the things that you do best. This will help you to create a business model that works best for you, and to identify the marketing tactics that will help you reach the right audience. Taking the time to understand yourself and your mindset will put you in the best position to build a successful and scalable business.
2. Focus on values – It’s also important to understand your values and the values of your business. Creating a business based on your values will ensure that your business is rooted in something meaningful to you. Additionally, understanding your values will help you create a mission statement for your business and guide your decisions when it comes to partnerships, hiring, and other business-related decisions. It will also help you to identify the type of customers you want to attract and the products and services you want to offer.
3. Set achievable goals – Understanding yourself and your mindset will help you to set achievable goals and take action steps that will help you reach them. When it comes to setting goals, it’s important to be realistic and to focus on the milestones that will help progress your business. Setting achievable goals and breaking them down into smaller steps will help you stay on track and make progress towards transforming your passion into a business. Taking the time to understand yourself and your mindset will help you to create a successful and sustainable business.
4. Build an audience – Once you’ve done the mindset work and set goals, the first step to transforming what you love to do into a scalable business is to build an audience. This doesn’t necessarily mean you need to invest in Facebook ads; there are other ways to build an audience. For example, engaging with people on social media, leveraging the audience of someone you trust, or doing guest interviews or workshops inside a membership. When building an audience, it’s important to be in front of the right people and get clear on who it is you want to work with and who you don’t.
You can create content for social media that will help to build your brand and establish you as an authority in the industry. You can also use it to advertise and drive traffic to your website. It’s important to keep in mind that it takes time to build an audience on social media so be consistent and focus on creating quality content. Additionally, you can leverage influencers to help you reach a larger audience.
One of the best ways to build an audience is to tap into other people’s audiences. This provides you with a level of credibility because you’re introduced by someone they trust. You can also use interviews or workshops within a membership as an opportunity to get in front of an audience that may be interested in what you have to offer.
it is important to focus on providing value instead of trying to make a sale. You want to give the audience something of value, whether it is advice, tips, or insights. This will help build credibility and create a positive association with your brand. When the time is right, the members of that audience may come back to you for your services or products. If someone does express an interest in what you have to offer, take the time to get to know them and understand their goals before making an offer. This will ensure that you are providing them with something that is a good fit for their needs.
It’s also important to build relationships with customers and potential customers. Get to know them and ask for feedback on what they like and don’t like about your business. This will help you to better understand the needs of your customers and develop better marketing strategies. You can also offer discounts and promotions to increase customer loyalty. By developing relationships with customers, you will be able to better understand their needs and develop better marketing strategies.
5. Invest in a team – Investing in a team to help with the things you don’t excel in is a great way to scale your business. Taking the time to find the right team members and outsourcing tasks to them can help free up your time to focus on the areas of your business that you are best at.
When searching for the right team members to help you, it’s important to look for people who have the same values and goals as you. You should also look for people who have the skills and experience necessary to help you reach your goals. Once you’ve found the right team members, it’s important to establish clear expectations and set up systems to ensure that everyone is communicating effectively and that tasks are being completed in a timely manner.
It’s also important to remember to delegate tasks to your team that you don’t excel in. This will allow you to focus on the areas where you can have the greatest impact on your business. Finally, it’s important to take the time to nurture relationships with your team, as this will help create a strong, effective team that will be able to help you scale your business.
Investing in a team can also help you stay ahead of the competition. Having access to the right team members can ensure that you are up to date on the latest industry trends and advances in technology, enabling you to stay a step ahead of the competition. This can give you a huge competitive advantage in the marketplace.
Finally, investing in a team can also help you manage your business more effectively. Having a team to help you with the things you don’t excel in can help you stay organized and efficient. This can help you complete tasks more quickly and effectively, enabling you to maximize your time and resources.
Remember to focus on providing value and building a rapport with potential clients instead of trying to make a sale. With these actionable steps, you can unlock your scalable business potential and achieve success.
I’d love to hear how you apply these steps to get scalability, success, and business growth.
Leave me a comment on how it went for you or drop any questions you want me to answer!