Sales, without a doubt, are a very important aspect of business. Most likely, companies rely on their sales in order to survive and sustain their day to day operations. That is why business owners have to make sure that all the parts of their sales process are planned effectively to ensure positive results. This means that salespeople (or yourself – if you’re a solopreneur!) must execute all the steps of the sales process, which begins in sales prospecting.
Sales prospecting is the process by which the sales person verifies the customer’s desire to finally purchase the product and service of the business. While prospecting might seem a simple task, many people find it very challenging to achieve a significant number of qualified prospects especially since the competition in the market these days is getting tougher.