Marketing and sales may be the lifeblood of a small business. But if you don’t make a profit, and use that money to enhance the quality of your life and/or your family’s life, what’s the point?
Unfortunately, many small business owners only take their profit (if at all) after they’ve paid all their expenses. But that’s a big mistake. There is a better way, as you’ll learn during my interview with entrepreneur, best-selling author, and former Wall Street Journal columnist, Mike Michalowicz.
You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
Further reading and resources relevant to this episode: