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Importance of Retargeting as a Marketing Strategy for Businesses

retargeting

The primary goal of all marketing campaigns is always to make sales. In this article, we will talk about retargeting and its importance as a marketing strategy.

Retargeting is and has always been a great marketing strategy for businesses. Still, with the introduction of newer technologies, such as cookies and third-party software which allow visitors’ segmentation, it has now become a core marketing tool for the advancement of businesses. 

Too often, marketers have ignored this strategy, as the statistics show, which reveals that only about 33% of marketers make use of retargeting to get new leads. Businesses invest a lot of resources in generating new leads without thinking about how to retain them. Statistics done by researchers have shown that only 2% of visitors make a purchase on their first visit to a website or store, but more than 70% are likely to convert to sales when retargeted.

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Follow Your Heart, Not the Crowd in Business

follow your heart not the crowd

Remember when you were a teenager and you faced enormous peer pressure to “fit in” with everybody else?

One thing I’ve learned over the last decade in business is that peer pressure isn’t just for teens. Entrepreneurs often succumb to that too. It just looks a little different.

It’s jumping on the bandwagon of the latest, greatest marketing technique.

It’s creating a presence on Instagram because all the “experts” say it’s the place to be if you want to earn 6-figures!

It’s signing up for every Facebook challenge that comes along.

It’s attending every marketing conference, and then buying one (or more!) programs being sold at the event.

Sound familiar?

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5 Ways You Can Use Freelancers to Boost Your Small Business

boost your business with freelancers

By Courtney Rosenfeld

As a small business owner, you’re no stranger to hard work. While putting in this effort is essential to the success of your small business, doing it all on your own isn’t sustainable. Too much stress and an overburdened schedule can quickly lead to professional burnout, but there is a simple way to prevent these problems: hire freelancers. Wondering how freelancers can boost your productivity and increase profits for your startup? If so, keep reading to learn about five areas where using freelancers makes sense for small businesses.

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[CASE STUDY] LinkedIn Profile Makeover

linkedin profile makeover

When is the last time you updated your LinkedIn™ profile? It’s important for business owners to keep their profiles up-to-date so prospects, referral partners and joint venture partners can see whether it’s worthwhile to connect.

If you’re an employee, it’s also important to keep your profile updated, because in today’s economy, you never know when you’re going to be out of a job.

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