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Follow Your Heart, Not the Crowd in Business

follow your heart not the crowd

Remember when you were a teenager and you faced enormous peer pressure to “fit in” with everybody else?

One thing I’ve learned over the last decade in business is that peer pressure isn’t just for teens. Entrepreneurs often succumb to that too. It just looks a little different.

It’s jumping on the bandwagon of the latest, greatest marketing technique.

It’s creating a presence on Instagram because all the “experts” say it’s the place to be if you want to earn 6-figures!

It’s signing up for every Facebook challenge that comes along.

It’s attending every marketing conference, and then buying one (or more!) programs being sold at the event.

Sound familiar?

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