Do you publish an email newsletter for your business? It’s a smart way to stay in touch with your customers, and develop a good relationship with them, among other reasons. If you’re ready to publish an email newsletter, here are a few strategies to keep in mind:
1. Choose a Delivery Method – It’s important to select a reliable email marketing solution provider to ensure that your newsletter gets delivered to your subscribers, and not automatically dumped into a spam folder. Companies like MailChimp or Constant Contact offer several benefits such as:
►Tracking capabilities – reports allow you to see bounce rates, forwarded, delivered/undeliverable and sent emails, as well as conversions, click-throughs and more.