I’m so excited! I’m heading to AWAI’s 2009 FastTrack to Copywriting Success Bootcamp & Job Fair this week – my first visit to this annual event, and it should be a great experience. Here’s a look at what’s in store:
Copywriting giants Herschell Gordon Lewis, Clayton Makepeace, and Michael Masterson, (just to name a few) will be there offering insights into lead writing, direct mail package components and research. Steve Slaunwhite, Ed Gandia and Pete Savage will talk about the B2B market – how to get clients and keep them.
I’m especially looking forward to meeting with my mentor, Monica Day, a former graduate of AWAI who has had a successful copywriting career working with such notable companies as Nightingale-Conant and divisions of Agora Publishing. Monica and her partner Krista Jones run Copy Protege, an e-newsletter for beginning copywriters. They also work with individuals and small groups in the Copy Protege Mentoring Program.
Capping off the event is the AWAI job fair, where attendees will have a chance to meet and network with a wide variety of companies who need copywriters to succeed in this difficult economy.
I’ll be sure and fill you in on what I learn after I get back. I’m sure it will make for some informative blog posts! Stay tuned…
