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Top 10 Most Overused LinkedIn Profile Buzzwords

The LinkedIn social networking site sometimes gets overshadowed in the press by Facebook, but like the Energizer bunny, it keeps going and going. It currently has more than 90 million members in over 200 countries, with about half that number in the U.S. alone.

It’s proven to be a great resource for job seekers (I landed a part-time social media job from it myself last year).  There’s just one teeny problem. Why, oh why, do so many Americans feel compelled to use the following words on their LinkedIn profile?

10 Most Overused LinkedIn Profile Buzzwords

1. Extensive experience
2. Innovative
3. Motivated
4. Results-oriented
5. Dynamic
6. Proven track record
7. Team player
8. Fast-paced
9. Problem solver
10. Entrepreneurial

Laziness? Lack of creativity? Whatever the reason, these were the most overused “buzzwords” used by U.S. professionals in 2010.   Thesaurus, anyone?

It is important to use keywords in your LinkedIn profile, which I’ve talked about in this blog before. But why use the same boring words over and over?

Let’s take the word “innovative” for example. I searched the term on and came up with the following synonyms:

avant-garde, breaking new ground, contemporary, cutting-edge, deviceful, ingenious, innovational, innovatory, inventive, just out, leading-edge, new, newfangled, original, originative, state-of-the-art

Any of these would be more “original” than innovative. (Sorry, I just couldn’t help myself!) If you have a LinkedIn profile already, take a look at it, and make sure you’re not using any of these words. And if you don’t have a profile yet, look at the profiles of people in your industry for ideas, and make sure that what you write will stand out from the crowd.

Here’s an example of a LinkedIn profile I wrote for a client in the flooring industry. If you’d like something comparable, hire a professional copywriter to do the job. The price you pay can deliver big dividends if it gets you noticed by a prospective client or employer. Contact Gloria today for a free consultation.


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About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!

8 thoughts on “Top 10 Most Overused LinkedIn Profile Buzzwords”

  1. Now this exactly what I was expected but provided me with a sense of direction in further exploring the subject.

  2. Thanks for the list Gloria. I had to go double check my LinkedIn account to make sure I wasn’t using any of these. I think I’m safe, but I might need to grab a thesaurus of my own and mix up some of the repetitive words I discovered.


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