The LinkedIn social networking site sometimes gets overshadowed in the press by Facebook, but like the Energizer bunny, it keeps going and going. It currently has more than 90 million members in over 200 countries, with about half that number in the U.S. alone.
It’s proven to be a great resource for job seekers (I landed a part-time social media job from it myself last year). There’s just one teeny problem. Why, oh why, do so many Americans feel compelled to use the following words on their LinkedIn profile?
10 Most Overused LinkedIn Profile Buzzwords
1. Extensive experience
6. Proven track record
7. Team player
9. Problem solver
Laziness? Lack of creativity? Whatever the reason, these were the most overused “buzzwords” used by U.S. professionals in 2010. Thesaurus, anyone?
It is important to use keywords in your LinkedIn profile, which I’ve talked about in this blog before. But why use the same boring words over and over?
Let’s take the word “innovative” for example. I searched the term on Thesaurus.com and came up with the following synonyms:
|avant-garde, breaking new ground, contemporary, cutting-edge, deviceful, ingenious, innovational, innovatory, inventive, just out, leading-edge, new, newfangled, original, originative, state-of-the-art|
Any of these would be more “original” than innovative. (Sorry, I just couldn’t help myself!) If you have a LinkedIn profile already, take a look at it, and make sure you’re not using any of these words. And if you don’t have a profile yet, look at the profiles of people in your industry for ideas, and make sure that what you write will stand out from the crowd.
Here’s an example of a LinkedIn profile I wrote for a client in the flooring industry. If you’d like something comparable, hire a professional copywriter to do the job. The price you pay can deliver big dividends if it gets you noticed by a prospective client or employer. Contact Gloria today for a free consultation.