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4 Reasons Why It’s Important to Have Good Blog Titles


If you want to make money blogging, it’s crucial that you have good blog titles.  Here are four reasons why:

First Impression – The blog title is the first chance you have to make an impression on your reader.  If your title can’t capture someone’s interest within a few seconds, then you’ve lost a reader, and a potential client.

Search Engine & Syndication – Blog titles are going to show up in the search engines and syndication sites. It’s important to have relevant keywords in your title to get good ranking, which will in turn, attract readers.

Most People Read Headlines – Eight out of ten people read headline copy, but only two out of the ten will read the rest.  A compelling title will entice those two people to continue reading the rest of your blog.

Numbers Bring More Traffic – If you are blogging for web site traffic, make sure you put a number if your headline.  Posts with numbers in the headlines get 3 to 8 times more traffic than those without, and they get more referrals from sites like Digg and Stumbleupon.

Keep these blogging tips in mind the next time you sit down to write a post. Do some keyword research on your topic, and think carefully before you write your title. Consider the 4 U’s of copywriting: Is my headline unique? urgent? useful? and ultra-specific? If so, you’ve got a great chance at getting someone to read your blog headline, and more importantly, your entire blog post.


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About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!

2 thoughts on “4 Reasons Why It’s Important to Have Good Blog Titles”

  1. Having an optimized title is a good idea. We should picked a title that gets a good amout of searches each month, but more than ten thousand. Also we should let this kind of thing become more important than daily blog posts. There is nothing wrong with picking an appealing title. Who knows, it could be a hit. Never sacrifice creativity for science.

    • Paul,

      I appreciate your comments – especially the last line about not sacrificing creativity for science. Very true!


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