Have you viewed your company’s website on a smartphone or tablet lately? If not, you should. Your mobile web presence could be costing you sales if it’s not easy to use. I don’t know how many times I’ve tried to use a website on my phone, only to give up in disgust because I had to keep sliding my finger around the to make the content fit my phone’s screen. I’m not alone in my frustration, as this new infographic from BlueStout marketing manager Jenna Compton points out.
Here are two key points to ponder:
►This year mobile browsing overtook desktop
►60% of online shoppers failed to complete a transaction because of difficulty at checkout
You can view the full infographic here: