Create High Converting Web Content That Sells

Get more high-quality traffic, leads and conversions now!

Click the button below to get the Create High-Converting Web Content that Sells in 5 Steps so you can start profiting online.

get your report

What is a QR Code and Why Should I Use One for My Business?

by

[tweetmeme] In the  last few issues of Website Magazine, I’ve noticed that every article contains a square featuring this interesting black and white pattern.  I learned that these squares are called QR Codes or quick response codes. These codes originated in Japan, and are becoming popular here in the States as a marketing tool that effectively connects the offline and online world.

Store Your Contact Info on a QR Code

QR codes are similar to a barcode, but instead of requiring a scanner to read the information, all you need is a smart phone that comes equipped with a QR code reader app. To get one of these code readers for free, visit Mobile-barcodes.com for a list of companies that offer them.

The advantage of using these codes is that they can store a lot of data, including website addresses (URLs), geo coordinates and text. One popular application for the QR code is on a business card. All someone has to do is scan the QR code on your card and your contact information will be automatically stored in their phone.

Here is a short video that shows how this works:

[youtube=http://www.youtube.com/watch?v=xVNwwuA4d1U]

QR Codes as a Marketing Tool

The applications for marketers are almost endless. You can put QR codes on flyers or brochures to give your target audience information about:

  • product details
  • contact info: email, phone, etc.
  • coupons
  • event details
  • Twitter, Facebook info
  • a link to a YouTube video

Another way to use a QR code is to put one on your website or blog. If your blog has an RSS feature, Feed2Mobile will generate a QR code with a link that creates a mobile version of your blog.

If you’d like a mobile version of my blog, here is the QR code:
qrcode

The question to ask before you start using QR codes is what your customers will think of them, and whether or not they will use them. The ones who do will appreciate your high-tech knowledge, while those who don’t may still be curious enough that it opens the door for a conversation and potential sale.

If you think of a unique way to incorporate QR codes into your marketing strategy, please let me know so I can share it in a future article.

Like This!

Share

Spread the love
About the Author
Gloria Grace Rand
An online marketer, SEO copywriter, and speaker for 15+ years, Gloria Grace Rand has helped over 150 companies including AAA and Scholastic Book Fairs attract and convert leads into sales.

Losing her older sister to cancer propelled Gloria on a journey of spiritual awakening that resulted in the publication of her international best-selling book, "Live. Love. Engage. – How to Stop Doubting Yourself and Start Being Yourself."

Known as “The Light Messenger” for her ability to intuitively transmit healing messages of love and light, Gloria combines a unique blend of energy healing techniques, intuition, and marketing expertise to create transformational results for her clients.

5 thoughts on “What is a QR Code and Why Should I Use One for My Business?”

  1. Pingback: John Foley Jr Welcomes QR Code Scanners | Automotive Code Scanner
  2. Pingback: American Cancer Society Using 2D Barcoding–Use Your Smartphone and Donate to Help Fight Breast Cancer | Cancer treatment Blog

  3. Look at that. I was doing a random search on ‘why/what to put as a QR code on my business card – and look who I found! Thank you for posting Gloria – great info!

    I want to add my contact info so they can add it automatically when scanning it in. Any sites/recommendations?

    Reply

Leave a Comment