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How to Use Twitter Favorites to Promote Your Brand

[tweetmeme] Want to provide testimonials about your brand on Twitter? You can tweet them yourself — but do you really want to? While it may seem OK to “toot your own horn,” it’s much better when someone else does it for you.

Save Testimonial as a Twitter Favorite

The best way to do this is to watch for compliments that other people tweet about you on Twitter. When you see one, save it as a favorite. You do this by hovering your mouse below the tweet until a menu appears with the options: Favorite, Retweet and Reply.

Once you click on “favorite” the star turns yellow, and the upper left-hand corner of the tweet is marked with a star:

If you continue to do this every time someone pays you a direct compliment, or retweets something you posted such as a blog article, you’ll have a selection of testimonials saved under the “Favorites” banner. (Favorites are accessed on your Twitter profile page.) You can let your Twitter followers know about this by tweeting something like, “Read what people are saying about ….” and include a link to the page.

I want to give credit where credit is due for this idea. It came from author and life coach, Carrie Wilkerson, otherwise known as the Barefoot Executive, who recently spoke at the grand opening of the National Entrepreneur Center in Orlando, FL. If you haven’t heard of Carrie yet, listen to her below as she explains why she uses Twitter:

What other ways do you use Twitter Favorites? Share them below.

About the Author
Gloria Grace Rand is an award-winning SEO blogger, former writer/producer for the PBS-TV news program, “Nightly Business Report,” and the owner of Web to Wealth Marketing. As an internationally known leading expert in internet marketing, Gloria develops innovative workshops and masterminds that help creative professionals and service providers improve their online visibility and profitability. She is also a Contributing Author of three best-selling books, “Unscripted: How Entrepreneurs Leap and Find Success,” “Conceived to Lead,” and “Connect: 100+ Mind-Blowing Strategies to Use Social Media and Drive Business Growth.”

1 thought on “How to Use Twitter Favorites to Promote Your Brand”

  1. I must say it is truly a brilliant idea. I will try it on my account and tell you about its result how this impact on my brand name. Thanks for sharing it with us.

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