One of the great things about getting older and passing that milestone 50-year mark, is that you now have a wealth of wisdom, experiences, and valuable insights to share. Yet, when it comes to sharing your knowledge through video marketing, that’s where you may hesitate.
If you have ever felt self-conscious about your appearance, struggled with technology, or worried about making mistakes on camera, I’ve been there! But here’s the truth: the world needs your wisdom, and video is one of the most powerful ways to share it.
Overcoming the Fear of Being Seen
One of the biggest hurdles for many mature female entrepreneurs is simply the fear of being seen. You might worry about judgment, criticism, or not looking “perfect” on camera. But remember, your audience isn’t looking for perfection – they’re looking for authenticity and valuable information.
Embrace your unique qualities: Your age, your experiences, and even your “imperfections” are what make you relatable and trustworthy to your audience. Don’t try to hide them – celebrate them!
Start small: You don’t need to jump straight into live streaming or long-form videos. Begin by recording short videos just for yourself. As you become more comfortable, you can start sharing them with a trusted friend or small group for feedback.
Tackling Technology Overwhelm
If you’re feeling overwhelmed by the technical aspects of video creation, you’re not alone. Many women baby boomers didn’t grow up with this technology. But that doesn’t mean we can’t learn and excel at it. Here are 3 tips for making friends with technology:
1. Take it step by step: Don’t try to master everything at once. Start with the basics of recording on your smartphone or computer, and gradually add skills like simple editing or using a microphone.
2. Seek support: Don’t be afraid to ask for help. Whether it’s a tech-savvy friend, a younger family member, or a professional coach, having someone guide you through the process can make a world of difference.
3. Outsource when needed: Remember, you don’t have to do it all yourself. If video editing feels too daunting, consider hiring someone to handle that aspect while you focus on creating great content.
Embracing Imperfection
One of the most liberating things about video marketing is that it doesn’t have to be perfect. In fact, small mistakes or moments of vulnerability can make you more relatable to your audience.
Practice self-compassion: If you make a mistake on camera, don’t berate yourself. Treat yourself with the same kindness you’d offer a friend. A simple “Oops!” and moving on can actually endear you to your viewers.
Remember, everyone makes mistakes: Even professional actors and news anchors have moments where they flub a line or lose their train of thought. It’s part of being human, and it’s okay.
Tapping into Your Inner Wisdom
As spiritual entrepreneurs, we have unique gifts to share with the world. Video marketing is a powerful way to connect with those who need our guidance and insights.
Set an intention: Before you start recording, take a moment to center yourself and set an intention for your video. Ask for guidance to share the message that your audience needs to hear. (I do this before I record my podcast.)
Trust your intuition: As you create content, trust your inner wisdom. You have valuable insights to share, and your intuition can guide you in delivering your message in a way that resonates with your audience.
Nurturing Your Energy
Creating videos requires energy, and it’s important to nurture yourself in the process.
Raise your vibration: Before recording, do something that lifts your spirits. Whether it’s listening to upbeat music, practicing affirmations, or doing a quick dance, getting your energy up will help you shine on camera.
Practice self-care: If you’re going through a challenging time or feeling depleted, it’s okay to take a break from video creation. Honor your needs and give yourself time to recharge.
Embracing Alternative Healing Modalities
Sometimes, our hesitation to appear on camera stems from deeper, unconscious blocks. Exploring alternative healing modalities can help release these barriers:
- Journaling: Spend time writing about your fears and hesitations. Often, the act of putting pen to paper can reveal insights and solutions you hadn’t considered.
- Energy healing: Modalities like Reiki, Theta healing, or Light Language can help clear energetic blocks and boost your confidence.
- Meditation: Regular meditation practice can help calm your nerves and connect you with your inner wisdom, making it easier to show up authentically on camera.
Remember, your voice matters. Your experiences, your wisdom, and your unique perspective are valuable, and there are people out there who need to hear what you have to say. By embracing video marketing, you’re not just growing your business – you’re making a positive impact in the world.
So take a deep breath, trust in yourself, and let your light shine. The world is waiting to hear from you.
