With 2009 rapidly coming to a close, it’s time to start making plans for 2010. And what better way to do that than to talk about upcoming trends in Search Engine Optimization.
In the past, I’ve talked about how important it is for each Web page to have a unique, keyword-rich title to display on a search engine results page.
That advice is still relevant, and will continue to be so in 2010.
But I’m not talking about the “Title Meta Tag” that displays at the very top of your web browser. I’m talking about a different “Title Tag.” This one contains text that pops up in a box when your mouse hovers over a particular word or image on a Web page.
See the grey box with text hovering over the image on the screen-shot below?
That’s a title tag. This device gives you the opportunity to add a fuller, keyword-rich description of the image or word the title refers to. Remember, the search engine spiders are pretty savvy. They want to see unique content. So don’t repeat the same keywords in your title tag. Use slightly different words that still contain the meaning you want to get across to your visitor.
In the example above, the title tag is displayed over a graphic. But you can also add title tags to page links.
If you’re planning on revamping your Web site in the new year, keep title tags in mind. They can be a useful tool to enhance your search engine rankings.
If you’d like more information, please feel free to comment here, or e-mail me at firstname.lastname@example.org.