Empowering women over 50 to step confidently in front of the camera is more crucial than ever in today’s video-driven marketplace. If you’ve been hesitating to “seize the spotlight,” you’re not alone. Many women face challenges like ageism, self-doubt, and digital overwhelm when it comes to video marketing. But have you ever stopped to consider that the world is missing out on your wisdom and expertise?
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Show Notes | Transcript“Treat the camera as a friend and imagine that you are talking to just one person.” – Gloria Grace Rand
In this solo episode, I share my personal journey from camera-shy copywriter to confident on-screen presence, offering valuable insights on how you can overcome your fears and shine on video. As the founder of Align to Shine Academy, I’ve learned firsthand the power of embracing vulnerability and authenticity in business.
Discover how to:
- Confront your fears and build confidence on camera
- Overcome digital overwhelm and embrace technology at your own pace
- Handle mistakes gracefully and use them to connect with your audience
- Nurture self-compassion when life’s challenges interfere with your business
Key insights include:
- Why women over 50 are a powerful demographic in the business world
- The importance of showing up authentically to stand out from competitors
- How to use video marketing to establish yourself as a go-to expert
- The role of alternative healing modalities in overcoming unconscious blocks
I also introduce you to the transformative power of light language, a unique sound healing technique that can help you break through unconscious barriers and connect with your authentic self. You’ll even experience a brief light language session designed to support your journey towards on-camera confidence.
Whether you’re struggling with self-doubt or simply looking for ways to enhance your video presence, this episode offers practical strategies and compassionate guidance. Tune in to start your journey towards confident on-camera appearances and watch your business thrive!
Resources:
Schedule a personalized 30-minute Light Language session: bit.ly/LLEpodcast30
Join the Soulful Women’s Network https://www.facebook.com/groups/soulfulwomensnetwork
Receive daily inspirational email messages: bit.ly/LoveLightNotes
Need support? Go to engagewithgloria.com to schedule a call.
Connect with Live Love Engage:
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TRANSCRIPT
Namaste. Ageism. Self doubt. Digital overwhelm. Ah. These are just a few of the reasons why women over 50 may be hesitating to go on camera. But what if the world is missing out on their wisdom? So if this is you, I hope you will tune in and keep listening because we’re going to be talking about breaking down those barriers and changing the face of entrepreneurship. But first, as always, I do want to welcome you to Live, Love Engage, especially if this is your first time joining us. I am Gloria Grace, founder of Align to Shine Academy. And I empower women over 50 to overcome life’s challenges so they can embrace who they are, lead boldly, and shine their light in the world. Because we need you to do that. We need everybody to shine their light on the world no matter how, how old you are. But Since I’m over 50, I have a particular soft place in my heart for that demographic. So let’s dive into this how? Well, let me tell you a little bit about my story first.
So I was not always confident to be on camera. And what’s interesting is that I, my background is even in television, but I was working behind the scenes. But then when I started my business, I became an SEO copywriter. And as I was when I was starting my business, video was coming into the forefront. And so I had to get over myself and start showing up on camera, which was fine for the first few years until 2016. And that was the year that my lost my sister to cancer. And that threw me for a loop and it really, that grieving process that I went through the whole next year, almost really a couple years, but definitely that first year, I didn’t want to show up on video. I didn’t want to show up online, period. I mean, let alone because I used to be a blogger or a regular blogger. I would send out weekly emails. I let a lot of that stuff go. And for sure I didn’t want to show up on camera. And it took me a while to finally be able to get back going again. So going to talk about this today because I really feel that you need to be out there.
I mean, let’s face it, video, video is where it is. You know, you, you know, video shorts and long form video, short form video. But how can you be confident about it if, especially when, you know, life throws you a curveball. So I’m going to going to share a few ways that you can do this, including I’m going to do a special sound healing segment as well because that’s a tool That I have found that’s been really beneficial for myself personally as well as my clients. So video and being the face of your business, it is a powerful way for you to really demonstrate your expertise. You know, you, you get to establish yourself as the go to expert and, and which frankly lets you stand out from your competitors. Because depending on whatever your business is, you probably have a lot of competition. And if you want to be able to reach those really ideal clients that you want to serve with your whole heart and soul, then they need to be able to see you. Because the days of just putting content out online, you know, like I said I mentioned before, you know, doing, doing a blog or doing a social media post, a written post, that’s all well and good and it’s important and you can still do that. And adding video into the mix is, is so important because it lets people really get to know you, the real you.
And, and I know that it can still be challenging to do that because even though you want people to be able to get to know you, you know that old phrase, you know, to know like and trust somebody, they gotta see you. And of course it’s good to be able to do this in person. But you can reach so many more people when you use the power of video. And whether that again is recording short videos or doing a, let’s say doing a webinar or a master class or, or doing a live stream like I, I have been known to do, or recording, you know, videos and putting them up on YouTube. Remember, YouTube is like the second most popular search engine after Google, I think. Not sure that’s exactly true, but people go to YouTube to find solutions. And if you have the solution to someone’s problem, you want to be on YouTube, you want to have some sort of videos up there. And yes, you can do videos that don’t show your face and I would include some of those as well. But showing yourself, allowing yourself to be vulnerable and be on camera no matter how old you are is really, really good. And let’s talk about why. Let’s talk about why you. Actually, I should say, I think I’ve already done that.
But let’s talk about why you may not be taking advantage of video as a marketing tool. And on also why life’s challenges, like grief for instance, like I mentioned at the beginning, how that can also exacerbate things, really make that self doubt you may be experiencing or even the digital overwhelm, how it can make it worse, really do that. So I mentioned at the beginning, I said Ageism. Ah, yes, yes, yes. That old, that old thing, you know, we, especially here in the west, it’s, it’s been such a youth focused culture that we have where that everything is geared towards or seems to be geared towards appealing to younger demographics. However, if you do research in this, you’ll find that as we get older and especially women, that we have a lot more buying power. And if you are an entrepreneur over 50 and you want to even appeal to our demographic, you know, women, let’s say over 40, then that is a good demographic to appeal to because they do, they have more, they have more disposable income usually. Or, and even if not, they are the ones who in a family, typically, now there’s always exceptions to the rule, but typically they are the ones who are in charge of spending decisions, buying decisions. So I think I got away, I got away a little bit from ageism. Okay, so here’s, here’s the thing. Even though we are an important demographic and we have this buying power, we’re still not always valued by the overall culture. And so because of that, it reinforces this idea somehow that we are less relevant. And it can make self promotion feel daunting. And then you add into it, you know, when you’re trying to grow a business, it. You also have this renewed need to prove yourself. And being on camera can trigger that self doubt.
And I know this is, you know, several years ago I actually ran a challenge, I think it was called the Be True to Yourself video challenge to help help women to be more confident on camera. And I was so thrilled when I knew several people who were in that challenge really did gain the confidence to do it. And they started showing up online doing videos. And it just made me so happy. And maybe one of these days I’ll run that challenge again because it really was a powerful tool. And it’s, I’m going to go into in more detail some, some tips about how you can be more confident in a moment. But let, let’s stay with, let’s stay with sort of what keeps you perhaps from doing that. So if you feel that perhaps your previous achievements are being overlooked or undervalued as a business owner, that can make it, that can be one of the challenges that you might be having. And again, especially if maybe you’re newer in business, it can be intimidating to show up as that expert, even though you may feel very confident in yourself. But there’s something about this going on camera that just triggers. Camera shy is the, is the phrase I’m thinking Of, you know, it, it brings up this uncomfortableness.
So actually, I’m gonna, I’m gonna, I’m gonna teach you one, One tip right now of how to, how to overcome that. So, number one, and we’ll get to some more later. But I just felt, I’m feeling called to share this right now. So the best thing that you can do, you decide that you’re okay, I’m gonna, I’m gonna confront this fear, and I’m not gonna let the camera stop me, is to treat the camera as a friend and imagine that you are talking to just one person. And maybe it is your ideal client or maybe it’s your best friend. Picture that person or just feel that you are speaking to them when you go to record a video. I believe it makes it a lot less intimidating when you do that, because it doesn’t have to be, you know, especially, you know. And again, I come from a television background where our show was seen by millions of people across the country. I worked for the Nightly Business Report when it was on public television, and it was aired in, like, 256 public television stations, so I’m sure we’ve reached million people now. I wasn’t on camera then. I didn’t want to be on camera then. And back then, back in my 20s, 30s, I, I, I felt uncomfortable to do that now. Today. I’ve been doing this podcast now for six years. Yes. We’re in our six, six season now, and I’m comfortable being on camera, and I really do feel like I’m talking to one person, and that’s helped me to be more confident. So we’ll get into some more stuff in a minute, but let’s see, what else do I want to talk about?
Oh, yeah. Okay. So I mentioned digital overwhelm at the beginning. Oh, my. Yeah, I know. I do have lots of friends who are over 50 who are not comfortable with technology, and I get that. And I count myself very blessed that I’ve always had an affinity for it. And now that I think about it, I think my mom was a good role model in that because. And again, I’m showing my age. But way back when, when computers were first starting to be personal, computers were starting to be much more prominent. But even, okay, this has even gone before personal computers. Remember something called a word processor? This was a step up from a typewriter, which is what I first learned how to. I had typing class in high school. Yes. Well, then there were word processors, and you had to use floppy disks to be able to do that. But my mom, she. Because she wanted to advance in her career as well, she enrolled us in a community college class to learn how to do this stuff. And she wasn’t afraid to embrace technology. You know, we got a VCR when I was a kid, and, you know, we’re able to, you know, record programs off of the television now because she was older. She was 37 years older than me. She had me late in life. She was not always confident in dealing with technology. And so when I moved away to Florida and she was still in Michigan, she would call me up on the phone and say, gloria, how do I deal with, you know, hooking up? My, My, the VCR isn’t working. What do I do? And I would have to diagnose the problem with the VCR over the phone. So as. As you can tell, I’m. I’m not adverse to technology. And so. But I know that I am not sure if I’m in the minority for women my age, but I know I’m not. It’s not common. I’ll say this because, as I say, I know a lot of other women my age who are not as tech savvy. Now, I’m not as tech savvy as my kids because they are a different generation and they’ve grown up with this stuff and they are really comfortable. So sometimes I will have to lean on them for support if I can’t find anything. But I have gotten better at googling and figuring out problems myself. And again, that’s part of just who I am. I don’t like to give up easily. Number one, if I have a problem, I’m going to figure out how to fix it. And I’m happy to help others as well. Oh, yeah.
And here’s an example, too, is when I might have. Not sure if I’ve shared this story with you before, but when the pandemic hit in 2020, I was a friend of mine who is actually 10 years older than me. She was running monthly wise women circles in her home. And when we went into lockdown, she said, well, Gloria, you know, we’re not going to be able to do this anymore because, you know, we can’t. You know, people can’t come to my house now. And I said, well, I’m really gonna miss these monthly meetings. Maybe we could do them on Zoom like everybody else was going on to Zoom, right? And she said, oh, well, I. I don’t know how to do that. And so I said, you know what? I’ll handle it. I’ll. I’ll use my Zoom account. And so she then loved to refer to me after that as her tech goddess because I was able to do it. And now, though, I’ve also. Because she got over her fear of using technology and I’ve helped her learn how to navigate Zoom, she’s now able to do Zoom meetings herself. And that’s what happens. You. You get. You can get over the fear by learning about it, having someone help you, having. Having a friend or a coach help you figure out how to be able to navigate different technology. And you can also. Here’s a. Here’s a. Here’s a kicker, too. If you don’t want to do things like video editing, for instance, you can hire people. Hmm, isn’t that wonderful? There are platforms out there. You can go to Fiverr, you can go to Upwork or other, other places, and you can hire people who are expert at that or who love to do that so you don’t have to do that stuff yourself. And it’s really, really, really, really great to do that.
Oh, another thing that might be keeping you on the sideline and, and I’ll share a story about for myself as well, is that fear of making mistakes. And I know that that keeps us from doing a lot of different things in life and in business. But I’ll tell you that when you can get over that fear of making mistake and still make a mistake on camera and recover from it, of course, don’t let it stop you, but just acknowledge it and say, oops. Oh, well, I’ve done that a few times on this podcast. I know I have. It makes you much more relatable because then people that you want to serve are going to say, well, gosh, she didn’t care that that mistake tripped her up and she kept going, huh, Maybe I can do that too. And it’s so good when you can do that, because I will tell you, if you’re afraid of making mistakes, it can really keep you from showing up. And I mentioned I wanted to share another example. When I did first decide to start recording videos for my business, I wasn’t over 50 yet, so I’m still just. I was still in my 40s, I guess I had that little. What was it called? Flip Camera, I think it was called. And so I go to do my first video, and I must have started and stopped that thing 12 times before I finally was happy with the result. Maybe more than that, now that I think about it. But it was a bunch of times I just kept, no, that was bad. Nope. Let me do it again. Oh, nope. Oh, I screwed up again. Oh, let me do it again. Oh, my goodness. Instead of just doing the best you can. Because that’s the deal if you’re doing the best you can. I mean, of course, if something happens technically that, you know, maybe a glitch or whatever, you don’t want that to go out. But if you’ve got your content, if you’re delivering content, and even if you. Let’s say you flub up a word or something, just. Just pick yourself up and just keep going. Because here’s the thing. Everybody makes mistakes. We’re human, right? We all make mistakes.
Even people who make a ton of money in their craft make mistakes. And I. I still love this example where I don’t know if any of you saw this. Several years ago, there was. And it’s. It’s been a while now. They. There was a live broadcast of. It was. It was. They were honoring Norman Lear, who had created the program. All My. All in the Family. I almost said All My Children, which was a soap opera I used to watch. No, all the Family. And so they decided that they were going to do a live broadcast of the pilot of this show. And of course, now, you know, some of the people who played those parts in the past had passed on, like Carol o’ Connor, who was Archie Bunker, and Edith Stapleton, who was. I forget her name now. Oh, well, the character’s name, whatever. Anyway, so they hired new people. Well, and then they’re doing this live. So these are actors who are. And they. And I don’t even remember now who it was, but I do remember one of the things is that I think it was Jamie Foxx, actually. Yeah, I think Jamie Foxx was in it. And so he came in and he flubbed his line. Now this is being broadcast live across the United States. And he just sort of. He. And he acknowledged it, and he’s like, let me try that again, or something like that. But he just kept going and, well, heck, if you watch Saturday Night Live, I mean, that’s a live show, too. And they’re always, you know, you’ll see people kind of flubbing up, and then the. The cast members are trying to hide their, you know, laughter at something. Something not going right. So if they can do it, why can’t you? There’s no reason. No reason.
Okay, I’m just going to go over a few more. Few more things about what can also trip you up. Just so you’re aware of this, because you might be listening and going, well, that’s not me. That’s not me. No, no, I’m, I’m okay. All right. Some other things that might be are maybe the idea of someone not liking you, you know, that judgment, someone making a negative comment about you, or maybe they don’t like your appearance. Maybe if, you know, maybe you’ve got too many gray hair showing or wrinkles that might keep you from showing up. Don’t let it. And I know also sometimes, again, older women aren’t always represented well in the media and advertising. And that can also sort of reinforce these feelings of not belonging or not being the right face for your business. Don’t let that stop you. Now, I also mentioned at the beginning that sometimes life’s challenges can also get in the way. Grief can get in the way and it can be, you know, or maybe even just simple exhaustion. Maybe you’re trying to balance being a caregiver. Maybe you’re, you’re trying to take care of your elderly parents now and, or just, you know, just trying to run a house or maybe dealing with your, your kids. Maybe they’re still at home. Maybe, maybe you’re not an empty and Esther quite yet. Some, some of that can be weighing on you. But also grief. Grief can really deplete you emotionally and, and make you kind of make you feel more self conscious and oh, disrupting focus. Oh, man. Yeah, it can really. Grief can really, you know, do a number on you. It’s. It’s not easy. So you. So my advice, number one, is to give yourself some grace and self compassion and support and maybe for a while you don’t worry about it. This idea of like, oh, I need to do videos, I need to do videos, but don’t worry about it. Put it on the back burner for the time being. You are most important and oh my gosh, I just thought of something today. Not even grief.
Sometimes it’s just, it’s your own illness. I am, I get to be one of the hosts of a wonderful program called the let’s Talk Fabulous Show. So I’m one of our, what we call the Fab Five. So I’m, I’m one of one of five hosts that do this show and I’m going to be hosting an episode soon. And I’ve been lining up my guests to. Because it’s a panel show and one of the things we like all of our guests to do is record a video for the show because we like to put a lot of videos on that, on that show. And I have had a guest lined up and she, we’ve been exchanging emails this past, over the past few days because she’s been struggling with what to record what to do for the video. And she’s like, I’m just, I’m feeling really foggy and I’m confused. And I finally sent her an email this morning as a matter of fact, saying, you know what, I have four other panelists lined up. I actually wound up, we’d like to have at least four. And I wound up with a, with an abundance of 5 for this particular episode coming up. And I said, you know what, if you’re not up to it right now, you can bow out. It’s okay. There will be another opportunity later in the year and I will call on you again. And she responded back saying, thank you. That’s what I’m going to do. I’m going to bow out. So sometimes that’s where that self compassion comes in that you’re going to need to give yourself a break and say, even though I know that video would be a really great thing for me to do in my business right now, I’m just, I can’t do it. And that’s okay. It’s okay. So I think we’ve covered a lot of that. So let’s deal with now.
How do we develop the confidence? How can you develop the confidence to go ahead and be on camera? So one of the things I teach in my align to SHINE Academy is what I call the LOVE method or LOVE is an acronym, L O V E. So that would be one thing I would recommend to do is to, and I’ll go through some of the, some of these steps are really important. So the first one is to let go and let God. And so letting go of the fear, which I know sounds easier said than done, right? You can let go of it by starting to practice doing short videos that are maybe just on your phone. You don’t share them anywhere but you just start recording them and then maybe you can share them with a friend who can give you some feedback. But this is why I was talking about earlier when I did this video challenge is in the video challenge every day I asked them to record a short video and, and they shared it. We have this private group and it was a very small, intimate group of women. I think we had, I don’t know, a half dozen people in this group in the challenge at the time. And, and I asked them to comment on everybody’s video with what they saw that they liked. You know, it’s easy to go down the, oh, you did that wrong. Oh, you did that wrong. But to really pay attention and look for what they did right. Because as humans, we like positive reinforcement. And frankly, positive reinforcement is what gives you the confidence to keep moving forward. So practice, let. Let go of your own expectations of how it’s going to come come out. Let go of that need to be perfect the first time out. You’re not going to be. So don’t worry about it. Just let it go and turn it over to God, source, whoever, and just ask for that support.
Every time I do this podcast before I start, I just. I ask and say, you know, help me to be the best that I can be today. Help me to deliver the message that my audience needs to hear. So do that, because setting an intention like that is really powerful. And here’s. Here’s something else I have. I’m looking at my notes, but I realized I didn’t write this down. But here’s something else that I’ve. I’ve had other coaches teach me to do is to get your energy up before you’re going to record. So actually, earlier this morning, I had on some ABBA greatest hits music. I love abba. So I was like, you know, jam into Dancing Queen and all those other wonderful songs. You know, Waterloo and Fernando and all. All that great stuff. So get your vibe up before you go to record. That’s going to help you to be. To really show up. Good. Because that’s the thing, too. If you, you know, I already talked about if you’re not feeling well, but if you’re. Yeah, if you’re in kind of a funky mood and then you go to record, well, I can. I can just about guarantee that that video is not going to be effective. Your audience is going to feel that energy. That is not great. So you want to be up before you start to record. You want to be feeling in a good mood. So whatever that takes for you to do that, do that. You know, like I said, whether it’s listening to some upbeat music to get you going or putting out a video, some other kind of video that makes you happy, and then go ahead and do that recording. And as I said, you don’t have to show them to anybody at the beginning. You can just keep. Just keep practicing them, and then once you feel more confident, then you can start putting them out there. And I will say this as well is if you are even the practicing, maybe it’s still not going. You’re still like, I don’t know, I’m just not feeling it. I know I should be doing this and I’m, I just don’t want to. So it could be that there are some, could be some unconscious blocks that are, that are showing up that you’re not even aware of and that’s why you’re struggling. So this is where hiring a coach can be really powerful and to be able to talk to them because they, a coach can be really good at seeing your blind spots and they can help you uncover what’s, what’s going on.
The other thing that I have found is looking into alternative healing modalities. You know, something like Reiki, for instance, or Theta healing. I’ve, I’ve worked with the Theta healer before there. That can be really helpful in helping you to sort of connect with yourself and to be able to release what’s holding you back. The other thing, actually, I’m going to come back to one other healing modality that I mentioned at the beginning. Spending time in quiet time by yourself, meditating, journaling, especially the journaling could be really helpful here and, and spend some time journaling. What am I afraid of? Why am I reluctant to let myself be on camera and just free write? Don’t, don’t, don’t try to find the answers right away. So just, just say I’m, I’m really frustrated because I want to be able to do this video, but I’m just feeling really fearful about it and I don’t understand why. And I really hope that someday I’m going to be able to figure this out. And as you keep writing, just, just don’t let yourself stop. Just keep writing. Even if you’re like, I don’t know what to say. I just still, I’m really, really fearful about this. And then I remember that when I was a kid, somebody told me no or something. When you allow yourself to get into this flow, the answers, maybe even a surprising answer may come through and you’ll be like, oh, oh, maybe that’s why I’m reluctant. And at that point, then you’re going to have to discern for yourself, is this something that I can get over myself or do I need to have somebody help me? And then that can be, as I said, a coach or even, you know, a therapist perhaps if it’s some trauma, perhaps a really significant trauma that a professional therapist could help, might be the person to turn to, to help you with that or as I mentioned, healing, alternative healing tools.
So the one that I have found that has been so helpful and beneficial for me is what’s called light language and, and this is a unique sound healing modality that I’m, I speak it and I sing it and it is something that comes through me from different realms. It’s, it’s, it’s a multi dimensional commute form of communication. And so again, you, you know, suspend your disbelief about this. To me, ultimately what it is, it’s an energy. It’s an energy of love and being able to share this. Again, it’s, it’s something that your, your left brain doesn’t understand. That logical side of you is going like, huh? What is she saying? What is she singing? I don’t understand it. It sounds like, I don’t know what kind of crazy language. It doesn’t matter, don’t worry about it. It’s meant for the right side of you, the right side of your brain, really, actually, it’s meant for your soul. It’s something that speaks to your heart, it speaks to your soul. And I have found that it’s really powerful tool to be able to break through those blocks that you unconsciously may be carrying around that maybe not even are yours. It could even be ancestral trauma that you are still holding on to, because that is, we do, we do hold on to that. It’s, it’s been scientifically found that there is generational trauma that is held in our DNA. So I’m going to share with you right now a little, a little snippet of light language. And to give you a taste of it and to allow, I’m, I’m going to set the intention that what comes through will help you to be able to release whatever is keeping you from showing up as your authentic self on camera. And if you don’t have that issue right now, then it will help you with whatever else is going on in your life right now that you do need or could use some support with. Because that’s the beauty of this too, is that like Reiki, it goes wherever it’s needed. Same thing, same principle. Because it’s energy and it will go where you need it the most.
So if you are listening to this, recording this podcast, and you are driving a car, for instance, and you are doing something that is requiring more than, more than your whole brain to listen to, I would encourage you to pause this and then come back so that you can be somewhere where you can sit down, put your feet on the floor, closing your eyes is always helpful. So that’s why I say you can’t be operating a car if you’re going to do this. And then just take a deep breath and Let it out and then set the intention that what you are going to hear will be for your soul’s highest good and the highest good of all. And that’s what I’m setting that intention as well.
Hope that resonated with you today. And if you would like to be able to experience a light language session with me, I do host them over Zoom, and they’re much more powerful when you can have a dedicated time with me because then you can we can adjust your specific issues, of course, and you, you know, we’ll set the intention and then I you also receive a recording of it so you can listen to it over and over again, which is always really great. So if you would like to do that, I’ve got the I’ll have the link in the show notes, but you can go to Bit Lynch, Capital L, capital L, capital E for Live Love, Engage, and then lowercase Podcast and the number 30. So I will have that in the show notes for you if you’d like to do that. And let’s see. Yeah. So before I close out today, I would encourage you to subscribe to the podcast because if you’re not already, because next week I have a fabulous interview that I did a little while ago with Mikelann Valterra, and she is a financial therapist and master money coach. And she is going to shed light on how you can embrace abundance without compromising your spiritual integrity. And she’s also going to, you know, share some real great tips on on how to be more financially prosperous. So you want make sure you tune in next week for that. And until then, as always, I love to end the show by encouraging you to go out and live fully, love deeply and engage authentically.
