Ever wonder how some entrepreneurs seem to get a ton of publicity for their businesses?
I’ll let you in on a little secret.
It may be that they’re taking advantage of a very cool service called “Help a Reporter Out” or HARO, as it’s more commonly known.
As I explain in this podcast episode, HARO is a free service that connects news sources with journalists. It’s a great way for you to get online exposure for your business by sharing your expertise on a particular subject. I’ve used HARO countless times and have been featured in blog articles as well as two books: