If your business involves providing a service to someone, you may have been tempted to lower the price you charge in order to attract a new client.
Here’s my advice: DON’T!
This is an especially tricky situation for any new business person to handle. When you’re just getting started, you worry that no one will want to pay what you’re asking, since you don’t have experience. In that case, you may indeed have to do some work on spec to build up a portfolio.
But once you’ve got a few clients under your belt, and are feeling more confident, don’t start haggling over price. Find out what the going rates are for your industry and either market your business right at that rate, or even a little higher. If you under promise and over deliver, you’ll make out fine.
I caught a YouTube video today that puts this in perspective, by showing how ridiculous it would be for price haggling to take place in some other circumstances. Check it out.
About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”
Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!