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Why It Pays to Proofread Your Email

I have a good friend who is a nurse in the ER. She once told me that she dreaded the nights when there was a full moon, because all the crazies seemed to come out!

There’s supposed to be “supermoon” this Sunday, so maybe that explains why some email gremlins were out in force today. I received two separate emails from internet marketers who I admire. Both emails contained errors.

The first one had code where there was supposed to be a blog title and link to read it. I recognized the problem right away and alerted the sender, who corrected her mistake and resent the newsletter with the appropriate article links intact.

The second email had a subject line that read, ‘Insert Your Subject Here.”  I recognized the author of the email, Jamie Turner of The 60 Second Marketer, and thought he might be doing something clever to get people to read the email. But when I opened the email, there was no content whatsoever! I seriously doubt that’s what he intended to send today.

What’s the lesson here?

Your Emails Don’t Have to Be Perfect…

(But a little proofreading couldn’t hurt!)

Sometimes we can get caught up trying to make things perfect. Whether it’s a blog article, a landing page, or an email newsletter. But let’s face it, as the emails I received today prove, nobody’s perfect. The goal should be to strive for excellence. And that means, before you publish a blog article, a landing page,  an email newsletter, or any other piece of written material –  PROOFREAD it!

I could go on a rant for days the number of times I’ve read advertising materials with spelling errors. Too many people rely on “spell check” on their computers, forgetting that Microsoft Word isn’t infallible. I know the days of Artificial Intelligence aren’t too far away anymore. But for now, do me, as well as your prospects and customers a favor, and look over your material. Better yet, ask someone else to proofread it for you.

As a writer, I’ve learned that the brain can play tricks on you. When you’ve looked at a piece of material for a long time, your eyes can miss a simple mistake that a fresh pair of eyes can spot right away. Ask a friend, co-worker or significant other to proofread your copy. Your readers will thank you!

One other thing — don’t be afraid to admit your mistakes either. Your customers will appreciate knowing that you’re only human!

Hmmm… reminds me of a Billy Joel song. 🙂

This evening, I heard back from Jamie Turner about the blank email. He said it was caused by a computer glitch. Just goes to show you — even when you’re careful about sending out an email, technology can still bite you!

Want articles like this and other internet marketing tips in your email each week? Subscribe to my Marketing Buzz e-newsletter, and get a free copy of “7 Essential Web Content Elements that Really Ignite Results.”

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About the Author
Gloria Grace Rand is an award-winning SEO blogger, former writer/producer for the PBS-TV news program, “Nightly Business Report,” and the owner of Web to Wealth Marketing. As an internationally known leading expert in internet marketing, Gloria develops innovative workshops and masterminds that help creative professionals and service providers improve their online visibility and profitability. She is also a Contributing Author of three best-selling books, “Unscripted: How Entrepreneurs Leap and Find Success,” “Conceived to Lead,” and “Connect: 100+ Mind-Blowing Strategies to Use Social Media and Drive Business Growth.”

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