I have a good friend who is a nurse in the ER. She once told me that she dreaded the nights when there was a full moon, because all the crazies seemed to come out!
There’s supposed to be “supermoon” this Sunday, so maybe that explains why some email gremlins were out in force today. I received two separate emails from internet marketers who I admire. Both emails contained errors.
The first one had code where there was supposed to be a blog title and link to read it. I recognized the problem right away and alerted the sender, who corrected her mistake and resent the newsletter with the appropriate article links intact.
The second email had a subject line that read, ‘Insert Your Subject Here.” I recognized the author of the email, Jamie Turner of The 60 Second Marketer, and thought he might be doing something clever to get people to read the email. But when I opened the email, there was no content whatsoever! I seriously doubt that’s what he intended to send today.
What’s the lesson here?
Your Emails Don’t Have to Be Perfect…
(But a little proofreading couldn’t hurt!)
Sometimes we can get caught up trying to make things perfect. Whether it’s a blog article, a landing page, or an email newsletter. But let’s face it, as the emails I received today prove, nobody’s perfect. The goal should be to strive for excellence. And that means, before you publish a blog article, a landing page, an email newsletter, or any other piece of written material – PROOFREAD it!
I could go on a rant for days the number of times I’ve read advertising materials with spelling errors. Too many people rely on “spell check” on their computers, forgetting that Microsoft Word isn’t infallible. I know the days of Artificial Intelligence aren’t too far away anymore. But for now, do me, as well as your prospects and customers a favor, and look over your material. Better yet, ask someone else to proofread it for you.
As a writer, I’ve learned that the brain can play tricks on you. When you’ve looked at a piece of material for a long time, your eyes can miss a simple mistake that a fresh pair of eyes can spot right away. Ask a friend, co-worker or significant other to proofread your copy. Your readers will thank you!
One other thing — don’t be afraid to admit your mistakes either. Your customers will appreciate knowing that you’re only human!
Hmmm… reminds me of a Billy Joel song. 🙂
This evening, I heard back from Jamie Turner about the blank email. He said it was caused by a computer glitch. Just goes to show you — even when you’re careful about sending out an email, technology can still bite you!
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Image courtesy:freedigitalphotos.net / Exsodus