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New Resource for Social Media Policies

As more companies discover the usefulness of employing social media to grow their business, the need to implement a comprehensive social media policy is also growing. 

Social media may be a great tool for marketing. But it can be a potential hazard as well, if it’s not used thoughtfully.

Your employees should be cautious about what comments they make about the company in blogs and other social media networks, like Facebook or Twitter. It’s a sad fact that negative news spreads much faster than positive news. If you already have a policy in place to guide your workers, you’ll be able to handle issues proactively, rather than react to something that could be detrimental to the company’s image.

If you’re not sure what to address in your social media policy, there are resources available. In fact, a new book on the topic is in the works, by Chris Boudreaux, called “Social Media Governance.”  The book covers such topics as: What is Social Media Governance and Why Do I Need It? Principles, Enablers and Process; Capability Architecture and Road Map; Roles and Responsibilities That Will Help You Succeed. You can sign up to receive a free preview edition of the book from his website.

Boudreaux’s website also features a great resource that you can access today: social media policies from more than 80 companies, ranging from non-profit organizations like the American Red Cross to such big name corporations as Dell, GM, IBM, and Wal-Mart. What better way to develop your own company’s policy, than by studying the social media policies from other organizations.

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About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!

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