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Marketing with Snapchat in Wake of Security Breach

Marketing with SnapchatBy Gloria Rand

Are you marketing with Snapchat yet? You may think twice about it in light of this week’s security breach. An anonymous hacker on Tuesday published a database on SnapchatDB.info containing millions of usernames and their corresponding phone numbers, and the leaked information quickly ricocheted across the Web. Privacy experts say the breach could have been worse, but it still may give marketers pause.

If you’re not familiar with Snapchat, it’s a service that allows you to send photos and videos to your friends that disappear within one to 10 seconds after they receive it. It’s popular among college students (unlike Facebook, which we “old” folks have taken over). And it has been gaining popularity among some businesses as the latest, greatest social media marketing tool. Since Snapchat images or videos last only a few seconds, it can be a clever marketing tool for companies that want to offer sneak glimpses of new videos or products.

A New York yogurt shop called 16 Handles successfully used Snapchat to promote its products. Customers would take a photo of themselves eating yogurt, send it to Snapchat in return for a coupon that had to be opened and redeemed at the store, since it would disappear within 10 seconds. Pretty creative, right?

However, security experts warn that making data self-destruct for real is very difficult. And as Snapchat learned this week, it couldn’t prevent a hacker from making its users’ phone numbers disappear. If they don’t fix this problem soon, the only thing disappearing will be their customers.

What do you think about Snapchat? Will you use it to market your company’s products in 2014? Please share your thoughts in the comments below. And if you like this article, please share it with your friends. Thanks!

Image courtesy: Freedigitalphoto.net / Stuart Miles

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About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!

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