Do you love using digital coupons? I sure do! Digital coupons have saved me money on dining out, groceries, even popcorn at the movies. I’m not alone either. Digital coupons are hot with nearly every demographic.
If your business wants to tap into this trend, Canadian loyalty card printer Colourfast, has put together an infographic that features statistics and techniques to help you market effectively with online coupons.
Some of the infographic’s notable findings include:
- Browsing for coupons is the 2nd most popular digital activity for U.S. grocery shoppers
- The number of U.S. adults redeeming online coupons is expected to reach 124.4 million users, up 34.9 percent from 2013 levels
- Households with incomes of $100,000 or more are twice as likely to use online coupons as those earning less than $35,000
View the full infographic here: