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7 Tips for Successful Marketing with Digital Coupons [INFOGRAPHIC]

marketing with online couponsDo you love using digital coupons? I sure do! Digital coupons have saved me money on dining out, groceries, even popcorn at the movies. I’m not alone either. Digital coupons are hot with nearly every demographic.

If your business wants to tap into this trend, Canadian loyalty card printer Colourfast, has put together an infographic that features statistics and techniques to help you market effectively with online coupons.

Some of the infographic’s notable findings include:

      • Browsing for coupons is the 2nd most popular digital activity for U.S. grocery shoppers
      • The number of U.S. adults redeeming online coupons is expected to reach 124.4 million users, up 34.9 percent from 2013 levels
      • Households with incomes of $100,000 or more are twice as likely to use online coupons as those earning less than $35,000

    View the full infographic here:

    digital coupons

About the Author
Gloria Grace Rand is an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop the clarity and confidence to express their unique voice online and off.

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