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Local Search Directories Go Social

Online business directories are cashing in on the popularity of social media tools to reach potential customers.

Superpages.com recently launched the @sp411 channel on Twitter. This feature allows users to receive business addresses and phone numbers via Tweets.  You can also obtain weather reports, movie listings, directions and WiFi hotspot locations.

All you have to do is start following @sp411, and then wait for Superpages to start following you. I tried it out yesterday and it took less than two minutes to follow, get followed, submit a request for, and receive, my local weather forecast.

You don’t have to worry about everyone on Twitter seeing the results of your request either. Movies and directions are only available through direct message requests. And People search results will be sent back via direct messages for privacy reasons.

Yellowpages.com is also preparing a new local social-search tool to reach the under-30 crowd. A user’s social connections and recommendations will apparently play a big role in determining the search results.

These moves make perfect sense since more and more local businesses have discovered that social media is a cheap marketing tool. MarketingVox recently reported on an October 2009 study by BIA/Kelsey that found 32% of small and mid-size businesses plan to include social media in their marketing strategies during the next year by using social networking sites such as Facebook, MySpace and Twitter.

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About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!

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