The marketing world lost an icon earlier this month – guerrilla marketing pioneer, Jay Conrad Levinson. The author of some 30 books, including the original Guerrilla Marketing, Levinson revolutionized marketing strategies for the small business owner with his no-nonsense and low-cost approach to landing clients.
I had the pleasure of seeing him in person at a trade show in Orlando, FL back in 2009. His explanation about why guerrilla marketers should pursue marketing combinations is just as timely today, as it was four years ago. Hope you enjoy this video: