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Guerrilla Marketing Lessons from the Late Jay Conrad Levinson

The marketing world lost an icon earlier this month – guerrilla marketing pioneer, Jay Conrad Levinson. The author of some 30 books, including the original Guerrilla Marketing, Levinson revolutionized marketing strategies for the small business owner with his no-nonsense and low-cost approach to landing clients.

I had the pleasure of seeing him in person at a trade show in Orlando, FL back in 2009. His explanation about why guerrilla marketers should pursue marketing combinations is just as timely today, as it was four years ago. Hope you enjoy this video:

About the Author
Gloria Grace Rand is an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop the clarity and confidence to express their unique voice online and off.

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