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Guerrilla Marketing Lessons from the Late Jay Conrad Levinson

The marketing world lost an icon earlier this month – guerrilla marketing pioneer, Jay Conrad Levinson. The author of some 30 books, including the original Guerrilla Marketing, Levinson revolutionized marketing strategies for the small business owner with his no-nonsense and low-cost approach to landing clients.

I had the pleasure of seeing him in person at a trade show in Orlando, FL back in 2009. His explanation about why guerrilla marketers should pursue marketing combinations is just as timely today, as it was four years ago. Hope you enjoy this video:

About the Author
Gloria Grace Rand is an award-winning SEO blogger, former writer/producer for the PBS-TV news program, “Nightly Business Report,” and the owner of Web to Wealth Marketing. As an internationally known leading expert in internet marketing, Gloria develops innovative workshops and masterminds that help creative professionals and service providers improve their online visibility and profitability. She is also a Contributing Author of three best-selling books, “Unscripted: How Entrepreneurs Leap and Find Success,” “Conceived to Lead,” and “Connect: 100+ Mind-Blowing Strategies to Use Social Media and Drive Business Growth.”

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