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Google Shuns Keyword Meta Tags

Do you spend a lot of time researching words and phrases to include in your website’s keyword meta tag?  If so, you may want to put a brake on your efforts.  At least, if you only care about optimizing your website for Google. 

In a video released earlier this week, the popular search engine said it does not use the keyword meta tag for ranking purposes.  Period. End of story.

Once upon a time, using the keyword meta tag was a great way to insure search engines would find your site. But then people started loading up the keyword meta tags with words – related or unrelated to the site’s content – just to get noticed.  The repetition of words in the meta tag is probably why Google doesn’t focus on it anymore.  The search engine is more concerned with the actual content on your site and how relevant it  is  to your target audience.

Just because Google isn’t focusing on the keyword meta tag doesn’t mean you should ignore other meta tags. Google still pays attention to the description meta tag. This is a great place for you to use keywords to describe what a particular web page is about, and include a call to action.

You don’t have to ignore the keywords meta tag altogether. You can still put some keywords and phrases here because other search engines like Yahoo still use it.  But it’s more important to have two or three keywords/phrases per web page, and write content in a way that it engages your reader and encourages them to move through your site and take action. That way you can be sure Google and your potential customers will take notice.

About the Author
Gloria Grace Rand is an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop the clarity and confidence to express their unique voice online and off.

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