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Google Rich Snippets Branching Out Across SERPs

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Looks like Google’s Rich Snippets have expanded beyond product reviews and people. Google introduced Rich Snippets as a way to “give users convenient summary information about their search results at a glance.”
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Rich Snippets for Long-Tail Keyword Searches

Now, rich snippets are popping up all over the place, especially when you do long-tail keyword searches. I discovered this yesterday, while doing keyword research for one of my clients. Instead of seeing a two sentence snippet that might have come directly from the Description Meta Tag for a particular web page, Google pulled sentence fragments that matched my long-tail search: event planning + trade shows + conferences + receptions


Here’s the cached page from Google with the keywords highlighted:


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Long-tail Keyword Phrases in Web Content

So, what does this mean for SEO? Unscrupulous webmasters may think it’s time to go back to keyword spamming. But a more effective strategy will be to continue writing relevant description meta tags, AND include long-tail keyword phrases in your copy in a way that will make sense and be relevant to your audience.

Need help optimizing your website for Google? Send me an email with your request to: gloria@gloriarand.com.

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About the Author
Gloria Grace Rand is an award-winning SEO blogger, former writer/producer for the PBS-TV news program, “Nightly Business Report,” and the owner of Web to Wealth Marketing. As an internationally known leading expert in internet marketing, Gloria develops innovative workshops and masterminds that help creative professionals and service providers improve their online visibility and profitability. She is also a Contributing Author of three best-selling books, “Unscripted: How Entrepreneurs Leap and Find Success,” “Conceived to Lead,” and “Connect: 100+ Mind-Blowing Strategies to Use Social Media and Drive Business Growth.”

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