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Google Rich Snippets Branching Out Across SERPs

Looks like Google’s Rich Snippets have expanded beyond product reviews and people. Google introduced Rich Snippets as a way to “give users convenient summary information about their search results at a glance.”

Rich Snippets for Long-Tail Keyword Searches

Now, rich snippets are popping up all over the place, especially when you do long-tail keyword searches. I discovered this yesterday, while doing keyword research for one of my clients. Instead of seeing a two sentence snippet that might have come directly from the Description Meta Tag for a particular web page, Google pulled sentence fragments that matched my long-tail search: event planning + trade shows + conferences + receptions

Here’s the cached page from Google with the keywords highlighted:


Long-tail Keyword Phrases in Web Content

So, what does this mean for SEO? Unscrupulous webmasters may think it’s time to go back to keyword spamming. But a more effective strategy will be to continue writing relevant description meta tags, AND include long-tail keyword phrases in your copy in a way that will make sense and be relevant to your audience.

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About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!

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