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Gloria Rand’s New Website Copy Generates Higher Sales of DOM Dugout Manager

DOM Dugout Manager Website Home Page Oviedo, FL – April 16, 2012Gloria Rand – SEO Copywriter is pleased to announce that the new website copy she wrote for CSI Creative Sport Innovations has generated increased sales of CSI’s signature product, the DOM Dugout Manager. CSI hired Gloria to rewrite the Home page and Store page for CSI’s website,, in an effort to jumpstart sales of their dugout organizer. 

“We thought we had a strong, unique, professional website; however, our sales were much too low compared to the amount of visits we had been receiving,” said John E. Doran, President & CEO, CSI Creative Sport Innovations. CSI asked Ms. Rand to analyze the website to see what she could do to get people to buy their product.

“I noticed right away that the website home page needed a compelling headline to let visitors know what benefits the Dugout Manager provides,” said Gloria Rand. “The home page also did not make it easy for visitors to contact CSI to place an order. One of the first changes I made was to add a phone number to the top of the website.”

CSI Creative Sport Innovations says it immediately began getting orders each day once Gloria updated the website with the new copy. “Gloria has a rare gift to be able to write in a way that catches the reader’s eye at first glance and keeps the reader’s interest,” said John Doran. “We now look forward to working closely with Gloria on SEO knowledge, social media campaigns, videos and any way to provide the best website to promote our product, the DOM Dugout Manager.”

Gloria Rand is proud to add to her portfolio of completed projects. She looks forward to her continued relationship with CSI Sport Innovations on their future Internet marketing needs.

Gloria Rand is a Copywriter, Speaker & Marketing Consultant who works with entrepreneurs and small business owners to implement SEO (search engine optimization) strategies, email marketing and social media marketing for online visibility, profits and success. Leveraging her background as a writer and producer for the award-winning PBS news program, “Nightly Business Report,” with her own experience as a small business owner, Gloria helps professionals turn great ideas into cash cows.

John Doran of CSI Creative Sport Innovations is the inventor of the DOM Dugout Manager, a compact, lightweight equipment organizer that attaches to any chain link fence and holds a baseball or softball player’s gear neatly in place.

For further information on Gloria Rand, please call 786-942-8321 or visit

To learn more about the DOM Dugout Manager, call 800-890-8987 or visit

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About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!

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