Create High Converting Web Content That Sells

Get more high-quality traffic, leads and conversions now!

Click the button below to get the Create High-Converting Web Content that Sells in 5 Steps so you can start profiting online.

Do Viral Videos Work as a Marketing Strategy? Lessons from “The Apprentice”

I recently watched the episode of “The Apprentice” where the two teams had to create a video to promote popcorn maker “Popcorn, Indiana.” But this wasn’t just any video – the task was to make a video that would be such a sensation that it would go viral. Easier said than done.

The men’s team wound up winning the challenge because they made a video that was “over the top” – shutting down part of 5th Avenue as they staged a popcorn fight in front of Donald Trump’s building. Here’s the video:

I thought the judges made the right call initially, but after watching the women’s video again online, I don’t agree. I think their video is funnier and a more effective marketing video – even if it didn’t strictly meet the requirements of the challenge. See for yourself:

I liked how the women made the product placement flow with the content of the video. It was funny and the point I got from it is that Popcorn, Indiana’s popcorn is so good, you can’t even stop exercising to eat it!

While the men’s video was outrageous, it didn’t make me want to rush out and buy some popcorn. And isn’t that the whole point of these “corporate” viral videos? Yes, you want people to watch them. But just like TV commercials, the goal should be to stimulate sales, not just create brand awareness. Unless, that IS your goal…

Viral Videos Spark Interest – Coupons Deliver Sales

Remember the Old Spice videos from this summer? They certainly raised the profile of actor Isaiah Mustafa and created buzz around an old brand. But it turns out those viral videos didn’t boost product sales. Instead, AdAge says the increased sales were due to coupon offers. Once the coupons were discontinued, sales dropped – despite the continued popularity of the funny viral videos.

I suspect Popcorn, Indiana’s exposure on The Apprentice and the resulting team videos will increase their sales. But how long a boost remains to be seen. In the meantime, the company is leveraging its appearance with an online contest to see if anyone else can make a better video. And they’re offering special “Apprentice-related” coupons for its products. As we’ve already seen with Old Spice, it may be the coupons that do the trick, rather than the video.

Do you think viral videos can boost sales? Or are they better suited for brand awareness?

Like This!


Spread the love
About the Author
An online marketer, SEO copywriter, and speaker for 15+ years, Gloria Grace Rand has helped over 150 companies including AAA and Scholastic Book Fairs attract and convert leads into sales.

Losing her older sister to cancer propelled Gloria on a journey of spiritual awakening that resulted in the publication of her international best-selling book, "Live. Love. Engage. – How to Stop Doubting Yourself and Start Being Yourself."

Known as “The Light Messenger” for her ability to intuitively transmit healing messages of love and light, Gloria combines a unique blend of energy healing techniques, intuition, and marketing expertise to create transformational results for her clients.

13 thoughts on “Do Viral Videos Work as a Marketing Strategy? Lessons from “The Apprentice””

  1. Please, can you PM me and tell me few more thinks about this, I am really fan of your blog…gets solved properly asap.

  2. Thank you for taking this opportunity to discuss this, I’m strongly regarding it and I benefit from researching this subject. If possible, when you gain data, please update this site with new information. I have discovered it extremely useful.

    • Thanks for your comments! I’m sure I will revisit this subject again in the future. Videos are definitely here to stay as a marketing tool!

  3. Total Control Marketing Review- Great piece of details that you?ve received on this website article. Hope I could possibly get some a lot more of the stuff on your own web site. I will arrive again.

  4. Great post and very interesting information! Wish you the best of luck and looking forword to checking your blog more often. I’ve subscribed to your site so hopefully you will continue to add some future content!

    Feel free to check out my blog at Make Money Online, like my facebook fan page, and subscribe as well! Thanks for networking together!

    All the best,

    Dino Vedo

  5. Hey very nice blog!! Man .. Beautiful .. Amazing .. I will bookmark your blog and take the feeds

  6. In searching for sites related to web hosting and specifically comparison hosting linux plan web,
    your site came up.
    You are a very smart person!

  7. Wow!! I love what you are doing! I need to relook at screen toaster! Informative and interesting post!!!keep it up..

  8. Hey how are you doing? I just wanted to stop by and say that it’s been a pleasure reading your blog. I have bookmarked your website so that I can come back & read more in the future as well. plz do keep up the quality writing


Leave a Comment