Recently, I discussed 3 ways to boost your email open rates in my podcast. The reason for that is simple. If you can’t get your subscribers to open your emails, you’ve just wasted a lot of time and effort crafting a newsletter, sales message, etc.
Of course, the best way to get your emails opened is to have an eye-catching subject line. That’s the subject of today’s podcast. I share four categories of email subject lines that you can start testing out today.
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You can listen to today’s episode above, or on iTunes
(where I’d LOVE to get your reviews when you have a moment.)
Further reading relevant to this episode:
7 Reasons Why Small Business Owners Should Use Email Marketing
How to Test Your Emails to Engage Subscribers [INFOGRAPHIC]
Gloria Rand’s 50 Best Email Subject Lines of 2014 (…and My Five Worst!)
About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”
Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!