How many times have you searched on Google and found a listing where the title only said “Home Page” or “Home”? You have to look below the title to the description to discover the company’s name and/or its business.
Why does this happen?
Most likely, it’s a lack of knowledge, time and/or money.
Companies that use “Home” or “Home Page” as the only title for their main landing page may not realize they are limiting their ability to attract new customers.
These firms may not have the budget to hire a web designer and/or a copywriter proficient in search engine optimization who would explain why it’s vital to have keywords in a title.
An SEO copywriter knows that web page titles and descriptions must contain keywords that people use to search for a particular product or service in order to attract the search engines and potential customers.
Some companies try to save money by creating their own sites, using a simple template provided by a website hosting company. But that decision may wind up costing them money, because the failure to include keywords means potential customers may not be able to find their site on Google.
A company that relies on “home page” for its title doesn’t provide any clues about its business. Someone searching online must rely on the description that is displayed on the search engine results page (SERP). But if there are no keywords in the description either, the chances of a site appearing among the first ten or even 20 listings are slim to none.
A few hosting companies won’t let you eliminate the word “Home” from the website’s title. But don’t let that stop you from adding keywords in a short description following the word “home.” If you can’t figure out how do it yourself, ask your hosting company’s technical support group to make the changes for you. And if they won’t do it, find someone else who will.
“Home” may be where the heart is, but your potential customers won’t go there, unless you give them a keyword to show the way.
