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[VIDEO] Understanding the Basics of SEO

Do you understand the basics of SEO – otherwise known as search engine optimization? In the following video, I explain why it’s important for small business owners to grasp the concept of SEO, and I share a quick tip to help you ensure your website and social media posts attract your ideal prospect. The transcript is below the video if you don’t want to watch. 🙂

Video transcript:

Do the letters S-E-O make you cry O-M-G? Search engine optimization is confusing for the experts, let alone the average small business owner. But if you want customers to find your website on Google, you’ve got to know SEO – or at least understand the basics. It all boils down to keywords. So here’s a tip — think about how your potential client will search for their problem on Google. If you’re a professional organizer, for instance, your prospects may search for “home organization” or “home organizing solutions.” Once you’ve got a list of phrases, use them on your website and in your social media posts! That’s the key to getting seen online. If you’re looking for more helpful tips about SEO, visit Gloria Rand dot com.

About the Author
Gloria Grace Rand is an award-winning SEO blogger, former writer/producer for the PBS-TV news program, “Nightly Business Report,” and the owner of Web to Wealth Marketing. As an internationally known leading expert in internet marketing, Gloria develops innovative workshops and masterminds that help creative professionals and service providers improve their online visibility and profitability. She is also a Contributing Author of three best-selling books, “Unscripted: How Entrepreneurs Leap and Find Success,” “Conceived to Lead,” and “Connect: 100+ Mind-Blowing Strategies to Use Social Media and Drive Business Growth.”

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