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[VIDEO] Understanding the Basics of SEO

Do you understand the basics of SEO – otherwise known as search engine optimization? In the following video, I explain why it’s important for small business owners to grasp the concept of SEO, and I share a quick tip to help you ensure your website and social media posts attract your ideal prospect. The transcript is below the video if you don’t want to watch. 🙂

Video transcript:

Do the letters S-E-O make you cry O-M-G? Search engine optimization is confusing for the experts, let alone the average small business owner. But if you want customers to find your website on Google, you’ve got to know SEO – or at least understand the basics. It all boils down to keywords. So here’s a tip — think about how your potential client will search for their problem on Google. If you’re a professional organizer, for instance, your prospects may search for “home organization” or “home organizing solutions.” Once you’ve got a list of phrases, use them on your website and in your social media posts! That’s the key to getting seen online. If you’re looking for more helpful tips about SEO, visit Gloria Rand dot com.

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About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!

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