Do you sell products or services to other businesses? If so, video should be part of your marketing toolkit. Here are a few statistics to explain why:
- 70% of marketing professionals report that video converts better than any other medium.
- The average internet user spends 88% more time on a website with video than without.
- 64% of consumers are more likely to buy a product after watching a video about it.
Source: Adelie Studios
As a B2B marketer, it’s likely that your video hosting platform of choice has been YouTube. But there are other options available to you, as I explain in today’s podcast episode.
Further reading and resources relevant to this episode: