Did you know that authenticity is the female entrepreneur’s superpower? Discover why it’s a necessary ingredient for success in your business, even in this age of Artificial Intelligence.
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Show Notes“Be bold about who you are, what you stand for, what your values are, what your opinions are, and realize that not everybody is going to resonate with you, and you have to be okay with that.” – Gloria “Grace” Rand
Known as The Light Messenger, Gloria “Grace” Rand is a business coach who helps female entrepreneurs release negative thought patterns and self-doubt to grow businesses aligned with their soul’s purpose. An entrepreneur for 15+ years, Gloria empowers her clients to engage authentically and create meaningful connections to fuel their success. She is also a practitioner of energy healing and light language, using these modalities to help individuals connect with their higher selves and overcome fear and self-doubt.
As Gloria “Grace” shares in this episode, it’s tempting to craft social media posts just like the ones popular entrepreneurs in your niche put out. But research shows that authenticity is what people want from brands. You’ll learn that connecting with your ideal clients means letting them get to know the real YOU. Grace explains that AI writing assistants can be useful tools to create content, up to a point. While they can be trained to align with your brand’s voice, that doesn’t mean you can still just “copy and paste.” Take a minute to add your own special sauce, so your content still comes across as authentically you.
In this episode, you’ll discover:
- Engaging authentically allows business owners to connect on a deeper level with their audience and prospects.
- Potential customers may not resonate with your brand if there’s a disconnect between how you show up online and in person.
- AI can be a helpful tool in content creation, but you’ve got to infuse it with your own personality.
- An overwhelming majority of customers say authenticity is as an important factor in brand preference.
- Overcoming imposter syndrome, fear of judgment, and inexperience are necessary for you to show up authentically and confidently in business.
Resources:
Schedule a no-obligation 20-Minute Power Call to learn if the Align to Shine Academy is right for you.
Watch Gloria’s “authentic gaffe” on the Let’s Talk with Fab…ulous Show.
Schedule a FREE 15 minute Light Language Session
Join the Soulful Women’s Network
Connect with Live Love Engage:
Send Gloria Grace a message
☕ Support the podcast
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LinkedIn: Gloria Grace Rand
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