What NOT to Do on Your LinkedIn Company Page

Gloria Rand SEO Copywriter LinkedIn Company Page By Gloria Rand

LinkedIn company pages can be a powerful marketing tool for your business, when they’re used effectively. But too many companies set up a page and just include a brief description instead of taking advantage of the various features LinkedIn provides. If you want to create a vibrant page that will attract followers and generate leads for your business, beware of making the following mistakes that some companies are doing:

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The 5 P’s of Social Media Marketing

I have a client whose business would be perfect for social media – particularly Facebook. But he is very reluctant to use this tool for his business because he doesn’t see the ROI. I’ve tried explaining to him that he’s not necessarily going to see a payoff right away because success on Facebook doesn’t happen overnight, and you have to keep working at it to see results.

That’s when it occurred to me that there is a basic formula marketers should follow when it comes to using social media: Purpose, Patience, Persistence, Passion and Profit.

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