Getting your website, blog or social media posts found online depends on implementing a successful search engine optimization strategy. And the first step in launching any SEO program starts with keyword research.
Once you come up with a list of words that you think people are using to search for your product or service, don’t just start writing copy with those words. What you think are effective words and what other people are actually using to search may be quite different. So it pays to double check your words with some online keyword tools. You may find some alternative keywords and long-tail search phrases that will be more effective in reaching your target audience online.
Here are a few of my favorite resources for keyword research: